Innovation New York Recruitment Virginia 
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MARCH 25, 2022
As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA). Location: Virginia. 1 CAE credit. Wed 3/30 at 12 p.m.
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FEBRUARY 19, 2021
Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: New York Society of Association Executives.
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JANUARY 6, 2023
At The Free Press (my new favorite daily), Amanda Fortini reminds us that commonly held stories are often untrue. This New York Times story by Roger Cohen is shocking, but not surprising. Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. Host: Association Design Circle.
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OCTOBER 18, 2019
It feels like fall, finally, so I took out the Instant Pot and three-plus pounds of short ribs from the freezer to make this New York Times recipe. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.
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NOVEMBER 27, 2020
While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects. Risking innovation. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Future Forward: Innovation and Resilience.
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