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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

We all know that members are most vulnerable for dropping their membership during the first year. It often can be attributed to them simply not making a meaningful connection with the association, its leadership, staff, and other members. That’s where member engagement lives. See you in NashVegas!

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Association Brain Food Weekly: 3.12.21

Reid All About it

Combining contextual engagement with your existing marketing efforts will allow you to more effectively meet member needs and drive higher return on your marketing investment. Learn how associations are using contextual engagement to improve member engagement and drive revenue. Host: Event Leadership Institute.

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Association Brain Food Weekly: 7.30.21

Reid All About it

55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity.

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Association Brain Food Weekly: 5.1.20

Reid All About it

How is your association demonstrating leadership to its members and community? Are you finding board members more receptive to change? Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership. Hear about some major considerations for online engagement.

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Association Brain Food Weekly: 4.24.20

Reid All About it

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Host: Matchbox Virtual Media. More info/register. Fri 4/24 at 3 p.m.

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Association Brain Food: 8.5.22

Reid All About it

Her post is a must-read wake-up call for event marketers —correction, all marketers—and covers data-driven marketing, expanding your target audience, omni-channel digital marketing, and leveraging social media ambassadors and influencers. Leadership requires influence, otherwise, you’re not leading, you’re managing.

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