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Three More Problems Attendees Experience at Association Conferences

Smooth The Path

These six insights were straight from member research, and I have three more for you. A respondent said something like, “if I have to sit through one more session on social media I am going to stick a fork in my eye.” ” What she wanted were more conversations around leadership.

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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research.

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