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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? Well, how about this: The San Diego Zoo is literally the No.

Strategy 100
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Association Brain Food Weekly: 10.22.21

Reid All About it

Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Content marketing. New association podcast. CMP credit. More info/register.

San Diego 195
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Association Weekly Wrap-Up for February 8th!

YourMembership

A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations. Well, things are changing: the economy, technology, social media tools and paradigms for using them, generation shifts. But you’re wrong.

San Diego 150
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Association Subculture: Winning by Failing Big

Association Subculture

This clip might be old news for everyone, but it shows a new vantage point on the epic failness from the San Diego fireworks show of 2012. Yes, the San Diego fireworks display this year did not go as planned. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.

San Diego 100
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Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

Second - I went to a thought leader session led by Nadira Hira at the ASAE Annual Conference in San Diego. The magical world of social media accelerated the hunt. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. leadership. (9). social media. (3).