lessons-from-a-unicorn-3-ways-to-harness-customer-feedback-to-drive-brand-growth-success 
Higher Logic
MARCH 28, 2019
Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion). Customer listening. into a beauty brand valued at $1.2
Higher Logic
APRIL 18, 2019
In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? It is the underlying essence that makes a brand relevant and necessary.”. Research] From Me to We: The Rise of the Purpose-Led Brand.
Higher Logic
JULY 2, 2019
What if we build an online community and customers just use it to say bad things about us ? Opening your community to your customers, and even prospects, can feel like you’re handing them pitchforks to use against you. In today’s digital world, hiding from feedback doesn’t mean it doesn’t exist , or that you won’t hear about it.
Expert insights. Personalized for you.
.png)
214 
Let's personalize your content