article thumbnail

Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Well, how about this: The San Diego Zoo is literally the No. While many others may question what happened to her husband, there’s no doubt: Carole Baskin is killing it in marketing.

Strategy 100
article thumbnail

Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195
article thumbnail

Association Brain Food Weekly: 5.29.20

Reid All About it

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The American Association of Justice cross-referenced new membership trends and product purchases from their vast library to create highly-targeted product bundles.

San Diego 259