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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports. Also: what your organization can do to stay relevant.

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Send the Right Message About Membership ROI

Associations Now

That could be a lesson for the Los Angeles Times to learn. We’re reframing how we talk about the value that membership brings because NAMA has a ton of great content and tools, but we need our members to think of us as that number one place to come,” says Education Coordinator Eric Larson. Study up on how your members speak.

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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Learn about tools and processes that can help you maintain healthy item banks for your programs. Discover how data analytics can be a powerful tool to unlock the path to success. 1 CAE credit. . – 1 CMP credit.

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Send the Right Message About Membership ROI

Associations Now

That could be a lesson for the Los Angeles Times to learn. We’re reframing how we talk about the value that membership brings because NAMA has a ton of great content and tools, but we need our members to think of us as that number one place to come,” says Education Coordinator Eric Larson. Study up on how your members speak.

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LinkedIn Is Searching for Younger Members, Too

Associations Now

Though the tools on LinkedIn should be useful for budding careerists and recent grads, Warzel writes that the problem simply might come down to the “cool” factor: “For many younger users, LinkedIn is a place where they’re unlikely find a familiar face—an alienating club of people who remind them of, if anything, their parents.”

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Association Brain Food Weekly: 3.11.22

Reid All About it

You’ll leave with checklists, real-life stories, resources, connections, and practical tools to recognize and combat the cycle of “doing too much,” and how to halt “being sick and tired.” Those who weathered the storm bring forth the tools and skills they acquired to adapt to bring people together despite the odds.

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