Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Market your mission, then act on it. Rightly so. Appeal to Self-Directed Consumers.

millennials 72

millennials Louisiana Proposal Marketing 72

SBI

JANUARY 15, 2019

SBI will serve as the IOA corporate office and headquarters and support the mission of the organization with a full suite of services, to include overseeing operations, board support, event management, financial management, and marketing and communications.

Seattle 68

Seattle Louisiana United States Proposal 68

Association Adviser

MARCH 19, 2013

At the Louisiana Society of Association Executives Annual Convention in February, I found myself sitting in on a session called, “How to Recruit More Members Using Relational Membership Marketing Strategies.” Be proactive, rather than reactive, when engaging members. Your members know the problems they face.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60