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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

This is a great thing considering millennials and Gen Z will make up nearly 59 percent of the workforce by 2020. Typically, I’ve noticed a lot of this bad information comes from other generations making assumptions about Millennials and Gen Z without proper research. For WSAE, we held two different focus groups.

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The council’s most recent Motorcycle Owner Survey also reveals women’s main motivations for being high on the hog: They ride for “fun and recreation,” for a “sense of freedom,” and to “enjoy outdoors/nature.” percent of millennial owners are women; among baby boomers that figure is 9 percent.