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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
AA: Ho w does rebranding rejuvenate your membership marketing? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. There was confusion as to our offerings and benefits.
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