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Community Empowers Brand Ambassadors

Higher Logic

It doesn’t matter if your product is the best and your company is awesome (we’re sure it is already). True, stellar marketing on your part is critical for growth, but don’t forget about your greatest, strongest asset -- your customers. When they started, readers frequently emailed them, telling them how much they loved the newsletter.

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Reads of the Week: September 7, 2012

Reid All About it

Food donations are decreasing , yet the number of adults and kids who go hungry every day is increasing. My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L. So forget them.