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What is Customer Experience (CX)? Crash Course

Fonteva

CX is a relatively new field of business strategies that all types of organizations can use to ensure their customers, clients, or members have their voices heard and problems addressed. Chances are that your association likely already has a membership engagement strategy in place. What are the benefits of an intentional CX strategy?

Course 52
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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach. By concentrating resources in one venue, recruiters can offer a more compelling experience.

System 60
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Association Brain Food: 6.24.22

Reid All About it

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Learn negotiation strategies and tips that work to get what you really want. Why Having an Event Video Strategy Matters. 1 CMP credit.

Video 39