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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach. By concentrating resources in one venue, recruiters can offer a more compelling experience.

System 60
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What is Customer Experience (CX)? Crash Course

Fonteva

CX is the concept that interaction a business has with customers, from initial outreach or marketing to ongoing retention efforts, shape and define the customers’ overall feelings towards the organization. What is CX? Consistent feedback collection even allows you to more easily resolve individual issues in real time.

Course 52
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Association Brain Food: 6.24.22

Reid All About it

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Maria Grasso, Senior Vice President, Convention Division, Philadelphia Convention & Visitors Bureau. Wed 6/29 at 11 a.m. – 1 CAE credit.

Video 39