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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

For example, the Massachusetts Society of Certified Public Accountants (MSCPA) created an advertising kit to send to advertisers, showing them what they had available and including stats about its member engagement and demographics. How can you prove to potential advertisers and sponsors that yours is the location to choose?

Revenue 191
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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community.

Tips 136