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3 steps to drive student membership growth.

YourMembership

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio.

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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Ann Garvey, National Sales Manager, VisitNorfolk.

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Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Some associations are beginning to adapt their membership strategies to target Gen Z. “A Turning Point: 2017.

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Association Brain Food: 2.10.23

Reid All About it

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. If you pre-order the book by the 13th , you can sign up for a free companion workbook. More info/register. More info/register. 1 CAE credit.