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Association Brain Food Weekly: 1.22.21

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WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration.

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Association Brain Food Weekly: 5.15.20

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They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.

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Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue , by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode. Association learning landscape.

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Association Brain Food Weekly: 12.4.20

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It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. How the Michigan SAE lost their website when their hosting company fell victim to ransomware.

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SCD Group: Free to Fee: One Association's Response to the.

SCD Group

Small Business Association Of Michigan (SBAM) decided to make a change. Despite Michigan’s businesses mired in a long recession, SBAM was not satisfied with the status quo. SBAM is a broad-based “chamber-like” organization advocating for Michigan small business. It is an ongoing effort.

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Association Brain Food: 5.20.22

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I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Subscribe to Blog via Email. Tue 5/24 at 11 a.m. –