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Association Brain Food Weekly: 8.21.20

Reid All About it

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Alisha Haridasani Gupta, New York Times ).

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Does the Banner Ad Still Make Sense in 2016?

Associations Now

But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. millennials) read text online. That’s the tactic The New York Times is trying out. Above is a sample of a 1×2 ad.). It’s OK.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

.” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend. ” If you give customers enough store samples of your candy, “they’ll eventually buy the whole bar,” he quipped.

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Lessons From MCON on Millennial Engagement and Membership

Associations Now

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism. Last week, I attended the millennial conference— MCON 2017 —in Washington, DC. Small-Step Activism for Millennials.