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Lunchtime Links: The Limits of Your “Young Professionals” Group
Associations Now
JANUARY 27, 2014
It may be useful to help get millennial members in the door, but does it end up holding them back? That’s a finding from Greenfield Services’ 2013 Pulse Report, which noted that even though it generally takes eight to 10 marketing contacts to drive action, just 15.4 Take “young professional,” for example.
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