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15 And/Or Dilemmas Facing Association Leaders in 2013
SCD Group
JANUARY 6, 2013
So, they establish policies, pricing and promotion designed to keep recruiting new members. Face-to-face and/or networked connections The and/or dilemma: Most associations focus on the importance of face-to-face events (conferences, luncheons, meetings, seminars, etc.) not only to engage members but also to generate non-dues revenue.
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