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Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

Consider these two sample audiences: “Canadian women” or “18 to 30-year-old women in BC or Alberta who live in cities with more than 100,000 people” Of course, most NGOs can’t afford to hire the kind of market researchers you’d need to produce a sophisticated work-up of who your core audience is.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. Audiences still want to engage in the content and follow the shows and actors on social media.

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. Audiences still want to engage in the content and follow the shows and actors on social media.