article thumbnail

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Her insight into their rebranding research process left us with the strong impression that their new tagline of “moving professionals forward” is much more than a platitude; but a promise to members. AA: Ho w does it help your association recruit and retain more members? It’s about leadership, authenticity and principles.

article thumbnail

Association Brain Food: 10.7.22

Reid All About it

Because I’m away next week on a hiking vacation in South Dakota, I’m not publishing Association Brain Food on Friday, October 14. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. I’ll be back with more on Friday, October 21. Jargon-busting.