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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!).

Products 254
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The Top 5 Trends Event Planners Need to Pay Attention To

Associations Now

14 states have pending or active legislation about privacy and there are nuances in each, which could impact how you market on a state-by-state basis. Privacy management will be a new role needed on the events team and/or marketing team. Interested in more?

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Thanks For Playing: Be a Super Genuis

Thanks For Playing

Seeking community in associations since 2008. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Marketing is what you DO.

Review 150
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8 Tips to Create a More Inclusive Event

Associations Now

From our steering committees, to our marketing images, to our topic titles, to our programs, we need to be proactively deliberate in including all voices, all ages, all abilities, all colors, all sizes, all orientations, all genders, and all relevant industries. And it only changes when we push for change. Interested in more?

Tips 97
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Association Events Can Learn from Amazon’s Disruption Model

Associations Now

When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. Are there gatekeepers controlling the market? Interested in more?

Price 90
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The Best Opportunity - Membership Marketing Blog

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.