Membership Marketing

FEBRUARY 21, 2011

Innovation through Collaboration. We are always looking for new innovative ways to do things better. So I wanted to share two items that I came across this week that attribute successful innovation to collaboration. First, innovation is collaborative. Where do you find your place to innovate through collaboration?

Innovation 40

Innovation Marketing Price Survey 40

Association Adviser

MARCH 17, 2014

Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more.

Texas 60

Texas Video millennials Revenue 60

Jamie Notter

OCTOBER 25, 2011

The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. Want Innovation?

Revenue 70

Revenue Leadership System Products 70

Leading Learning

DECEMBER 3, 2023

From YouTube videos to social media communities to the age-old institution of local book groups, lifelong learning permeates nearly all aspects of our lives whether we are conscious of it or not—and technology has multiplied the options exponentially. As such, they are the main drivers for adult learning as a market.

Marketing 52

Marketing Mooc Course Education 52

Mizz Information

MAY 9, 2012

And if their own content isnt enough to drown members, how many associations also rent their email lists as a source of revenue? Will they be able to justify any potential lost revenue from less email marketing and/or list selling for the iffy ROI of content curation? December 2010 (8). November 2010 (7). August 2010 (9).

Social Media 40

Social Media Content Revenue Email Marketing 40

Jamie Notter

FEBRUARY 16, 2012

They do $700 million in revenue a year, so this is not a small company. Management is a relatively new phenomenon, and in its short history it has seen very few changes or innovations. Social Media. December 2010 (5). November 2010 (8). October 2010 (8). September 2010 (7). August 2010 (9).

Review 70

Review Leadership Tips Social Media 70

Association Subculture

OCTOBER 11, 2011

It is part of a worldwide drive for greater social justice.".Mohamed For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. innovation. (6). social media. (3). Principled Innovation LLC. ► 2010. (24). Customer service. generations. (2).

United States 100

United States Discount Class Leadership 100

Association Subculture

JUNE 10, 2011

Godwin at Case Western - Positive Organization Development: Innovation-inspired Change in an Economy and Ecology of Strengths. This paper is a MUST READ for anyone interested in innovation in our association community. We often attempt to think innovatively while not recognizing the common terminology we use can work to block us in.

Innovation 100

Innovation Cost System United States 100

GlowGlobally

DECEMBER 9, 2010

CEOs from the vanguard of innovative companies around the world are shaping a new era of business where fully integrated sustainability strategies are beginning to change the way business think about their business models, corporate strategies, product or service designs, and even how they produce and distribute these products.

United States 60

United States Innovation Strategy Products 60

AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. It might also be a learning opportunity. So what do we do with that?

Social Media 64

Social Media Library Kentucky Directory 64

SCD Group

MAY 20, 2012

Can Strategic Planning Cripple Innovation? Prahalad claim in their booklet Strategic Intent (Harvard Business Review 2010). Issue 2: Should your association have a social media policy? 8 Reasons Social Media Policies Backfire by Heather Bussing. Social Media Policies: Dos and Donts by Jeffrey A.

St. Louis 40

St. Louis Social Media Class Massachusetts 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. A look at how times have changed in just three years: Biggest changes since 2010. Michelle Mason, ASQ.

New York City 60

New York City New York California Video 60

SCD Group

AUGUST 16, 2012

Here’s a tip Greg Schultz shared at Sunday’s Marketing Tips in Social Media Age panel presentation at the ASAE annual meeting in Dallas: [See page 37.] “You blinked and mobile-optimized is old news. More than half of the companys revenue now comes from mobile, Shira Ovide of the Wall Street Journal reports.

Social Media 40

Social Media Dallas Tips Content 40

Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. innovation. (6). social media. (3). Principled Innovation LLC.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Association Subculture

NOVEMBER 29, 2011

I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. innovation. (6). social media. (3). Principled Innovation LLC. ► 2010. (24). And all of those things I mentioned - quick, nimble, entrepreneurial, etc., generations. (2). governance. (6). information. (1).

United States 100

United States Leadership Strategy Education 100

Off Stage

JULY 3, 2010

3, 2010 - Association Management Lessons from the Public Sector. The Young Foundation released an interesting and useful report this week: the title is “ Capital Ideas: how to generate innovation in the public sector.” How can associations encourage innovation and commit to change? Usually not.

Association Management 40

Association Management Innovation Report Course 40

Association Subculture

JANUARY 2, 2012

I continue to believe that in an interconnected world, we no longer have the luxury of sitting back and naval gazing about membership and non-dues revenue. innovation. (6). social media. (3). Principled Innovation LLC. ► 2010. (24). Im sick of WIFM and I believe we can change mindsets to WIFU instead.

United States 100

United States Education Leadership Project 100

Association Subculture

DECEMBER 7, 2009

Pay to play" is stifling innovation, undermining progress and damaging our democracy. We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. We may have to look at other radical business innovations in order to accomplish such a goal. This issue is complex.

United States 100

United States Price America System 100

AMR Management Services

AUGUST 6, 2011

The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. “It allows me to start slowing down while continuing my passions of speaking about generational differences, social media and consulting with associations to develop strong boards.”

St. Louis 64

St. Louis Library Kentucky Association Management 64

Off Stage

NOVEMBER 10, 2010

10, 2010 - "Make it Fun!" There was also an array of ‘bright ideas’—concepts which were innovative and cool, but perhaps not revolutionary enough to be thought of as Realtor association Game Changers. Social Media. false false false. EN-US X-NONE X-NONE. Interesting. You know, like a GAME.”

Project 40

Project Committee Leadership Review 40

Membership Marketing

SEPTEMBER 29, 2011

Today, membership associations are introducing a variety of operational models and revenue streams. Innovation is a must:” 5. I feel it is giving me a bit of a wake up call too as I don't feel as innovative and creative lately in my approaches to membership growth. ► 2010. (46). 2010 Benchmarking Survey.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

FEBRUARY 16, 2011

Innovation through Collaboration. ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ► August. (1). ► July. (4). ► June. (1). ► April. (3). ► March. (3). ▼ February. (2). ► January. (2).

Survey 40

Survey Marketing Price Analysis 40

Tom Morrison

AUGUST 17, 2011

Key components associations should reengineer that will lead to incredible growth in member excitement, loyalty, and revenues are: Narrowing your focus on doing programs and services for your members they can’t do themselves, allowing you to charge “retail dues.” Why Boards Need to Innovate. ► 2010. (6).

St. Louis 40

St. Louis Los Angeles Jacksonville Conference 40

Membership Marketing

APRIL 10, 2012

The bottom line is that association business models are broken and in need of radical innovation right away. The 23% of members who attend the annual meeting is likely to include some (and perhaps a great many) of the people who attend a seminar or participate in social media. News on Social Media and Membership Marketing.

Products 40

Products Survey Social Media Price 40

Tom Morrison

FEBRUARY 26, 2011

If you, as the “change agent”, cannot articulate the problem to your Board, and cannot share the relevant information to disturb them enough to make change, you will never see innovation and creativity to keep pace in today’s fast changing environment at the Board level. ► 2010. (6). Tom Morrison. at 2:05 PM.

How To 40

How To Jacksonville Technology Communications 40