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Revenue Numbers Aren't Strategy

YourMembership

Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy.

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The Art of the Volley

YourMembership

©1998–2011, YourMembership.com Inc. ® | The Complete Online Member Community® | Membership Management Software | Membership Software. Tags: business social networking , communication , social media strategy , social networking sites. Membership Software Association Management Software. Associations. Chambers + EDCs.

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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. This is according to Forbes Magazine in 2011. Communication breaks down.

Nashville 100
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Why CX Matters: How does technology aid customer experience?

Association Success

When you delve into putting a customer experience strategy in place, you’ll naturally start to think about technology that will enhance the customer experience. These companies understand that having “ the right mix of “live” and automated customer communication channels”, is how they deliver the best and most consistent customer experience.

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Is Your Member Organization Evolving? Don't Do It Alone.

YourMembership

We’ve written many times about reevaluating goals and strategies but maybe a talk of evolution is in order as well. ©1998–2011, YourMembership.com Inc. ® | The Complete Online Member Community® | Membership Management Software | Membership Software. Membership Software Association Management Software. Associations.

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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. Lynda Baldwin is a principal at Communication Strategies Group, Inc., ©1998–2011, YourMembership.com Inc. Associations. Nonprofits + Foundations.

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How to Make Your Virtual Events Better Than The Rest

AssociationChat

In November 2011, I participated in Event Camp Vancouver, led by my dear friend and intentional event design expert Tahira Endean. Is this an ad-hoc event or does this event form part of a wider sales, marketing, or organizational strategy? Check out how this association navigated their pricing strategy for their virtual event [VIDEO].

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