Remove 2011 Remove Marketing Remove Revenue Remove Social Media
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Revenue Numbers Aren't Strategy

YourMembership

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. Social Media and Business Trends.

Revenue 150
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Blogging Elsewhere: April 2011

Reid All About it

And must you add social media to the mix? In a quest for revenue, the Times will erect a paywall on March 28. Readers will still have access to articles through search engines and social media. It’s the voice of your social media specialist. Member communication is getting crazy. What about print?

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150
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You’ve Got to Read This: February 10, 2011

Reid All About it

Janet McNichol writes about making association business cards social media-friendly but her advice works for any organization. I’m seeing more and more sites that scrape content without permission and then get higher page ranking and increased advertising revenue. Bottom-feeders! He’s right. Image by Nick Bygon.

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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

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Membership Marketing Blog: News on Social Media and.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.