Association Navigator

OCTOBER 8, 2012

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.

Social Media 100

Social Media Chicago Report Communications 100

Reid All About it

JUNE 23, 2011

I’m not ready to declare the end of traditional marketing. One-way broadcast marketing will continue to serve its purpose with web, print, TV and radio copy. However, with the rise of social media, marketing has forever changed. You-to-you marketing is often more effective than traditional methods. . “Oh,

Social Media 150

Social Media Case Study Video Conference 150

YourMembership

FEBRUARY 14, 2012

Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. The work we are doing in social is largely new and there is no equation behind it that will work 100% of the time for every person. Smith is the Director, Inbound Marketing at YourMembership.com.

Social Media 150

Social Media Software Price Membership Management 150

Reid All About it

MAY 26, 2011

Several nuggets of survey wisdom have recently floated through the online association community on ASAE’s Executive Management listserv and in tweets from the California SAE, Digital Now 2011 and ASAE Marketing, Membership & Communications conferences. Read more at Avectra…. Blogging au Plein Air, after Corot by Mike Licht.

Sample 150

Sample California Survey Social Media 150

Reid All About it

APRIL 26, 2011

And must you add social media to the mix? Readers will still have access to articles through search engines and social media. It’s the voice of your social media specialist. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media.

Social Media 150

Social Media Case Study Library New York 150

Wild Apricot

JANUARY 17, 2011

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report.

Communications 150

Communications Report America Survey 150

Associations Now

AUGUST 20, 2019

Switch up your social media routine and let members take over for a day. Fizzling out on social media inspiration? Let members take the wheel with a social media takeover. “By The manager, who has been with the team since 2011, hosts what he calls “ups and downs” meetings with players and coaching staff.

Social Media 49

Social Media Washington Maine Team 49

Reid All About it

MARCH 31, 2011

By using social media platforms, organizations can give “personal, one-on-one attention to their entire customer base, no matter how large.” What if you did your research, filled your community with valuable content, marketed it in all the right places and your members are still MIA?

Raleigh 150

Raleigh Case Study Chicago Social Media 150

YourMembership

JANUARY 31, 2012

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. That is all.

Content 150

Content Marketing Social Media Price 150

Reid All About it

SEPTEMBER 13, 2011

Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. It’s especially helpful if you’re new or rusty with social media. Need marketing inspiration? Lots of people know just enough about marketing to be dangerous. Save it for the weekend. I hope not.

Massachusetts 150

Massachusetts Social Media Innovation Content 150

Jamie Notter

OCTOBER 18, 2011

Social Media is the Wave. Posted October 18, 2011. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing.

Social Media 70

Social Media Innovation Leadership Marketing 70

Reid All About it

FEBRUARY 10, 2011

Janet McNichol writes about making association business cards social media-friendly but her advice works for any organization. ” “ Please, don’t hire a social media director ,” says Dion Algeri. Too often organizations start their journey into social media by hiring someone to do social media.

Social Media 150

Social Media Content Innovation Revenue 150

Reid All About it

JULY 14, 2011

She also recognized Smith’s behavior as a social media failure for ESPN. Maybe, like Anheuser-Busch and Miller/Coors, ESPN thinks their entire market is 22 year-old men who are obsessed with boobs and balls (the athletic kind, of course) — a market that likes Smith’s brand of humor. Examine your personal brand.

Social Media 150

Social Media California Team Communications 150

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Reid All About it

JANUARY 18, 2011

Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Why not give Malcolm Gladwell a share of the spotlight too?

Social Media 150

Social Media millennials Innovation Tools 150

YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. That sort of marketing is part of being human. Corporate + Social.

Content 150

Content Marketing Software Social Media 150

Reid All About it

FEBRUARY 3, 2011

Social media can be a catalyst for positive organizational change. Hue , author of Social Media at Work: How Networking Tools Propel Organizational Performance , at Thomas Clifford’s blog, we learn how using social media can foster staff engagement and motivation. Chief Content Officer?

Social Media 150

Social Media millennials Content Recruiting 150

Wild Apricot

AUGUST 19, 2011

You'll find webinars on cause marketing, fundraising, volunteer management, social media, constituent engagement and much more.( There are over 23 free non-profit webinars in our round-up for September. read more ).

Social Media 150

Social Media Marketing 150

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

AUGUST 2, 2011

Mike Stelzner wrote about eight ways to do just that on Social Media Examiner. If you write about social media, you might wonder how to spell some of its newfangled lingo. Fear not, Kerry Jones of Bluegrass Media gives us The Grammar of Social Media. So how do you find great content? by Steve Lambert.

Social Media 150

Social Media Content Products Marketing 150

Wild Apricot

NOVEMBER 22, 2010

A recent survey on Technology Trends for Nonprofits suggests that, compared to email and social media engagement strategies, nonprofits have a long way to go to tap into the fast-growing mobile audience.( read more ).

Technology 150

Technology Survey Social Media Communications 150

Wild Apricot

JUNE 17, 2011

This month we've found webinars on topics such as: online event marketing for nonprofits; ramping up Facebook results; your board and fundraising; and measuring social media return on engagement. Here are 20 free webinars for non-profits and membership organizations in July. So check out this round-up of July webinars.(

Social Media 150

Social Media Marketing Organization 150

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. According to the Pew Research Project [PDF], 83% of internet users ages 18-29 use social networking sites.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

Social Media 40

Social Media Marketing Price Survey 40

Wild Apricot

DECEMBER 22, 2010

A number of regular webinar hosts are still finalizing their schedules for January 2011, but nonprofit folks will find a great variety of professional development and training opportunities – free and online – already lined up for January 2011. Emergency Preparedness for Public Libraries Wednesday , 5 January 2011 10:00 am (Central).(

Library 150

Library Social Media Communications Technology 150

Reid All About it

AUGUST 30, 2011

How many social media platforms do you participate in? Then, quick, read this short post by Simon Mainwaring at Fast Company: Top 10 Ways to Keep Social Media from Driving You Insane. Cindy King collected advice from several Social Media Examiner writers in 21 Dangerous Blogging Mistakes (and How to Fix Them).

Social Media 150

Social Media Products Project System 150

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, September 13, 2011. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Newer Post.

Marketing 40

Marketing Price Report Survey 40

Reid All About it

AUGUST 18, 2011

Social media gives us a platform to b h about the ways we’ve been done wrong, and that negative buzz spreads quickly. The good news is we also use social media to rave about our good experiences. I’m focusing on businesses (and non-profits) whose customer service or marketing has impressed me lately.

St. Louis 150

St. Louis Social Media Conference DC 150

Associations Now

SEPTEMBER 5, 2019

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products. On social media, [inflluencers] invite their audience behind the scenes,” Laura Johnston writes in the article.

Content 67

Content Marketing Cleveland Social Media 67

GrowthZone

SEPTEMBER 18, 2018

In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. Less is More: The value of one follower the Snapchat platform is truly greater than the value of a single follower on any other social network. Snapchat launched in 2011.

Social Media 174

Social Media Video Content Member Engagement 174

Reid All About it

OCTOBER 1, 2011

Here’s my selection of customer service and marketing smarties who impressed me in September. Word of mouth isn’t dead,” says Alan Belniak at Marketing Profs. When I read this New York Times story I immediately thought, aha, marketing genius. It’s an example of great social media monitoring leveraged into a PR coup.

Austin 150

Austin Massachusetts New York Marketing 150

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

AUGUST 23, 2011

It’s my favorite social media platform by far. Tagged: Marketing , Productivity , Twitter , Writing & Blogging. Once you have a good topic, review The Ultimate 8-Point Checklist for Remarkable Content by Pamela Seiple on the Hubspot blog. I love Twitter. Peter Shankman lists The Top 10 Things That Need to Die on Twitter.

Press Release 150

Press Release Social Media Tips Content 150

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

Content 61

Content Marketing Social Media Maine 61

Association Adviser

DECEMBER 15, 2017

Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Establishing a realistic budget early in the process will help you narrow the scope of your marketing plan.

Marketing 61

Marketing Social Media Revenue Communications 61

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Labels: Social Media. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Recruiting Recruitment Marketing 40