2011 Revenue Social Media Strategy 
YourMembership
APRIL 17, 2012
Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.
Aaron Wolowiec
OCTOBER 18, 2016
Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. That goes for businesses, too.
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YourMembership
MARCH 20, 2012
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.
Reid All About it
FEBRUARY 10, 2011
Janet McNichol writes about making association business cards social media-friendly but her advice works for any organization. I’m seeing more and more sites that scrape content without permission and then get higher page ranking and increased advertising revenue. Bottom-feeders! He’s right. Image by Nick Bygon.
Association Adviser
MAY 20, 2014
It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”
Association Adviser
MAY 23, 2018
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.
Aaron Wolowiec
OCTOBER 18, 2016
Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. That goes for businesses, too.
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