Velvet Chainsaw

FEBRUARY 28, 2012

Using Events As Content Marketing. Here is the slide deck from my recent presentation at Event Solutions’ Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals. What type of goals might your clients have when considering a face to face event as a content marketing strategy?

Las Vegas 40

Las Vegas Content Marketing Social Media 40

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. Whether designed to serve as a thought leader or add member value, most associations produce great volumes of content. So, what do you think?

Content 40

Content Marketing Recruiting Recruitment 40

Association Subculture

MARCH 14, 2012

Wednesday, March 14, 2012. In Defense of Stormy Leadership. I just finished reading a blog post on SmartBlog on Leadership called " What Kind of Weather Are You Making.". Leadership skills are all refined with practice and experience. But to reduce "best leadership skills" to "being sunny" just doesnt cut it for me.

Leadership 100

Leadership United States Education Innovation 100

Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

Wichita 150

Wichita Social Media Kansas Content 150

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Get schooled in how the Boss of Big Data (aka the 2012 Obama campaign) did it. Content marketing is all the rage, which makes it even more important to do it WELL.

Social Media 150

Social Media Review Innovation Survey 150

SCD Group

AUGUST 2, 2012

Thursday, August 2, 2012. LinkedIn Promotes Association’s Leadership Position. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. Strategy | Content | Discovery. Causeaholic.

Leadership 40

Leadership Dallas Social Media Tips 40

SCD Group

JULY 30, 2012

Monday, July 30, 2012. 8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. Why bother?

Content 40

Content Columbus Ohio Marketing 40

SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. Why Content is Gold for Associations & Nonprofits. Content is gold for associations and nonprofits. Heres how: Like Gold, Content is a Valuable Investment. Like gold, investment in quality content is an investment in a quality asset. Like Gold, Content is Conductive.

Content 40

Content Columbus Ohio eBook 40

SCD Group

AUGUST 8, 2012

Wednesday, August 8, 2012. Creating Content that Works for Your Association. Shared by Becky Rasmussen of AMR Management Services Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. Causeaholic.

Content 40

Content Columbus Ohio Marketing 40

SCD Group

JUNE 20, 2012

Wednesday, June 20, 2012. Managing your content to enhance the value of your association. Managing Content to Create Value for Your Members was the focus of Tuesday’s meeting of the St. Printed letter changed to 2x a week e-letter; content industry info not association info. Social share buttons on content.

Content 40

Content St. Louis Social Media Case Study 40

SCD Group

AUGUST 5, 2012

Sunday, August 5, 2012. Integrated Marketing Tip shows value of adaptive sites. Responsive and adaptive sites deliver the best experience and allow the best access possible to your content. During the session, five association marketing executives are sharing six tips each. Strategy | Content | Discovery.

Tips 40

Tips Marketing Dallas Social Media 40

Association Adviser

FEBRUARY 13, 2019

Social media also helps with: Thought leadership. In 2012, the average Internet user had three social media accounts–now the average is closer to seven, according to Sprout Social. Great for posts of any length and visual content, like photos and videos. Content scheduling tools, like Buffer and Hootsuite. Content ideas.

Social Media 61

Social Media Tools Video Discount 61

SCD Group

AUGUST 1, 2012

Wednesday, August 1, 2012. Integrated Marketing Tip for Associations and Nonprofit Organizations: Combine Live & DIgital. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. ▼ 2012.

Tips 40

Tips Marketing Social Media Dallas 40

SCD Group

NOVEMBER 26, 2013

We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. 1st ASAE association executives association leadership associations SCD Group'

Marketing 40

Marketing Indiana California Newsletter 40

SCD Group

JULY 15, 2012

Sunday, July 15, 2012. 6 examples on using video in your association marketing. Video is growing rapidly as a key content marketing tool that associations can use to build awareness, meet mission and distribute content. They used edited excerpts to help promote the 2012 World Conference. I like the attempt.

Video 40

Video Examples Marketing Case Study 40

SCD Group

AUGUST 29, 2012

Wednesday, August 29, 2012. Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. Strategy | Content | Discovery. ▼ 2012.

Marketing 40

Marketing Columbus Ohio Tips 40

SCD Group

APRIL 11, 2013

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

Marketing 40

Marketing Indiana California Newsletter 40

Association Adviser

AUGUST 7, 2017

Along the way, he has internalized several lessons about association leadership that he shared with Association Adviser during a recent chat. Read on: Association Adviser: Tell us about your path into association leadership. Brandon Robinson, CAE, Virginia Society of Association Executives. Brandon Robinson, CAE: I fell into it!

Virginia 60

Virginia DC Leadership Washington 60

Thanks For Playing

MAY 17, 2012

17 May 2012. Other major topics include ASAE and various things related to ASAE, changeblogging, social media and specific social media technologies, generations, innovation, leadership, membership, and marketing, and Jamie Notter has the distinction of being the person I reference most often (hey, the man writes good stuff).

Social Media 150

Social Media United States Course Innovation 150

Association Subculture

APRIL 2, 2012

Monday, April 2, 2012. Be a Catalyst for Change - Play April 3 - 5, 2012! She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. The Waning Days of Leadership in Association Management.

United States 100

United States Leadership Education Innovation 100

Eric Lanke

JANUARY 16, 2012

Leadership. Monday, January 16, 2012. The speaker was there to present the results of a survey exploring trends and issues related to membership marketing in associations. Ask her to prepare three or four pieces of content--each no more than 10 minutes in length (Im not kidding; count her slides). Leadership. (22).

Innovation 100

Innovation Proposal Industry Survey 100

SCD Group

AUGUST 13, 2012

Monday, August 13, 2012. 30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Causeaholic. AMR Management Services. Stronger by Association.

Tips 40

Tips Marketing Social Media Tools 40

SCD Group

AUGUST 21, 2012

Tuesday, August 21, 2012. Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. It was headlined: Top 10 Benchmarks in Membership Marketing. And, a special thanks to Marketing General for this annual survey.

Social Media 40

Social Media Dallas America Committee 40

Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Association Publishing Market Puts Digital in Focus. 12 Most Out of This World Leadership Lessons from Star Wars. Michelle Mazur. May 29-31, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Association Subculture

JULY 23, 2012

Monday, July 23, 2012. If I remember correctly, at one point their senior leadership mentioned that their major marketing goal was to take a mid-level manager from Hewlett-Packard and make them feel like a bad-ass on the weekend. July 24, 2012 5:02 AM. July 24, 2012 9:12 AM. leadership. (9). marketing. (2).

Association Management 100

Association Management United States Leadership Innovation 100

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Yet, our conferences still serve up generic content for the masses.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Higher Logic

SEPTEMBER 15, 2016

It also wanted a more user-friendly resource section, where members could comment, rate content, vote for favorites that would rise to the top of a featured list, and generally have more flexibility with how content is listed and searched. The entire forum is member-driven and member-monitored. CXPA's top community stats.

Certificate 120

Certificate Texas Resources Member Experience 120

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Association Subculture

JANUARY 8, 2012

Sunday, January 8, 2012. January 10, 2012 1:57 AM. January 10, 2012 7:38 AM. January 10, 2012 9:42 AM. April 27, 2012 4:50 AM. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant.

Arkansas 100

Arkansas United States Leadership Education 100

Association Subculture

FEBRUARY 13, 2012

Monday, February 13, 2012. February 14, 2012 9:03 AM. February 14, 2012 10:59 AM. February 14, 2012 12:09 PM. February 14, 2012 4:25 PM. February 15, 2012 8:01 AM. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). skip to main | skip to sidebar.

Florida 100

Florida United States Examples Leadership 100

SCD Group

JUNE 24, 2012

Sunday, June 24, 2012. Your Annual Membership Marketing Reality Check. This is a great summary of the findings of Marketing General’s 2012 Membership Marketing Benchmarking Report. 3 Keys to Increasing Your Content Conversions. By Rachel Foster via Content Marketing Institute. Newer Post.

Content 40

Content Survey Marketing Report 40

Association Subculture

APRIL 30, 2012

Monday, April 30, 2012. It makes me wonder about leadership succession plans in associations and whether or not all of the careful conditioning to minimize disruption, actually starves off the innovation we so desperately need. May 1, 2012 2:08 PM. May 1, 2012 5:11 PM. May 3, 2012 9:42 AM. May 3, 2012 10:06 AM.

Innovation 100

Innovation United States Leadership Education 100

SCD Group

AUGUST 23, 2012

Thursday, August 23, 2012. Labels: #asae12 , association leadership , association management , Bob Harris , Maximum Engagement , Race for Relevance , Russ Salzman , SCD Group , The End of Membership As We Know It. Reply Delete Steve Drake August 26, 2012 12:52 PM Thanks Jeff! Strategy | Content | Discovery. ▼ 2012.

Dallas 40

Dallas Tips America Leadership 40

Association Subculture

JULY 3, 2012

Tuesday, July 3, 2012. July 10, 2012 12:34 PM. July 11, 2012 4:29 PM. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. The Waning Days of Leadership in Association Management.

United States 100

United States Leadership Education Association Management 100

YourMembership

JANUARY 10, 2012

January 10th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends. The Game of Leadership. The appreciation of the value of content. Game designers have embraced the value behind adding content and increasing the options for their gaming community.

Software 150

Software Social Media Membership Management Price 150

Association Subculture

APRIL 5, 2012

Thursday, April 5, 2012. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). advocacy.

United States 100

United States Social Media Leadership Examples 100

Idea Architects

JUNE 13, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Wednesday, June 13, 2012. are present, engaged, and contributing, we help create the content and. community that people value and that our organizations market. on Wednesday, June 13, 2012.

Columbus 60

Columbus DC Louisville Houston 60