Remove 2012 Remove Content Remove Leadership Remove Social Media
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Why Your Association Needs Social Media

Association Adviser

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

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Content Curation Revisited

Spark Consulting

(It always was, of course, but now everyone has blogs and social media.) Which means good information management is curation of both content and community. Information overload and what associations can do about it for our members was the focus of the very first Spark whitepaper, published in November 2012.

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Association Subculture: Five Terms for 2012

Association Subculture

Five Terms for 2012. At the end of 2010, I found myself very overwhelmed with the barrage of content I was swimming in and the sheer volume of strategic objectives that I was trying to sort through for my portion of our consulting practice. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012."

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Association Subculture: An Association Take on TrendHunters 2012.

Association Subculture

Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. The Waning Days of Leadership in Association Management.

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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? More contentment and less frustration?

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5 myths to avoid when marketing for associations

MultiBriefs

Content marketing is especially helpful, as it illustrates your organization's expertise and makes it easier to highlight the benefits of membership. The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully. That's not always the case.

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Association Subculture: Times Like These - My 5 Terms for 2012

Association Subculture

Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.