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9 Strategies for Marketing Membership to Gen Z

Membersuite

Born between 1997 and 2012, they’re the largest generation in the U.S. Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there. 66% of them scroll through YouTube in search of how-to information —that’s your short-form content competitor.

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Help Your Members Find the Signal in the Noise

Spark Consulting

This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued. The whitepaper includes: An association content curation maturity model.

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Revenue Numbers Aren't Strategy

YourMembership

Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . After all, numbers aren’t strategy.

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5 Critical Association Web Strategies For 2012

Vanguard Tech

The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Leverage What Works. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

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Association Subculture: An Association Take on TrendHunters 2012.

Association Subculture

Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. information. (1). strategy. (5). information. (1). strategy. (5). mizz information. ▼ 2012. (23).

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Association Subculture: Five Terms for 2012

Association Subculture

Five Terms for 2012. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012." Let me know what your five words are and I will share what I came up with in my first post in 2012. Labels: strategy. information. (1). strategy. (5). information. (1). strategy. (5).

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Reads of the Week: August 31, 2012

Reid All About it

I’m willing to bet that you’ll find something that resonates with your digital strategy in 10 Ways Twitter is Valuable to Journalists. Maybe it’s not critical to my existence that I know you like Chobani yogurt, but together with lots of other pieces of information, I can see what kind of person you are.

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