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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S. How will the content be communicated?

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S. How will the content be communicated?

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Personalize the Member Experience, Increase Retention

YourMembership

Technology. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. Add-On Products. News + Press. Management Team.

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Playing to Your Strengths: Friday Fix

YourMembership

Technology. March 9th, 2012 | Posted in Member Engagement + Retention. Whatever your strength be it location, new office, new technology, state-of-the-art conference facility, fascinating speakers – whatever it is, make sure your members know about it. Smith is the Director, Inbound Marketing at YourMembership.com.

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Keep Members Coming Back

YourMembership

Technology. February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. com we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page. Highlight the most active members in your e-newsletters or social media posts.

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Serious Questions: What will it take for your association’s stakeholders to thrive?

Principled Innovation

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Blog once the current month’s issue of the newsletter is released. The August 2012 Serious Question of the Month. Serious Questions newsletter.

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Member Organizations: Listening Plus Action for Best Results

YourMembership

Technology. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Add-On Products. News + Press. Management Team. Partner Programs. Corporate Responsibility. YourMembership.com Blog.