Association Success

JULY 9, 2018

When we had a change of leadership, branding became a hot topic so we jumped on the opportunity to make changes. Our branding had to communicate a new message to a younger generation, but also validate Gen X, Baby Boomers and older generations who have been part of SWE for so long. Membership Changes.

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Eric Lanke

MAY 27, 2013

Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013.

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Eric Lanke

MAY 20, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013. Associations Leadership'

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Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Your association has some quality products--networking, market intelligence, professional education, etc.--and

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Aaron Wolowiec

SEPTEMBER 2, 2014

In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Communicate. Priorities clash.

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Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. To see the impact of video, you have to be using it as an ongoing means of communications, not a one-off project that carries all your hopes and dreams. Experian Digital Marketing Report ).

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Associations Now

MARCH 28, 2013

Also: Why the future of marketing lies in intimacy. How one leadership coach thinks you should tackle challenges, and more, in today’s Social Media Roundup: Swaying Between Decisions. The Leadership Pendulum bit.ly/15RwVZx 15RwVZx via @ toddbnielsen #Leadership. — Nissrine Ghannoum (@nghannoum) March 28, 2013.

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Eric Lanke

AUGUST 26, 2013

image source WSAE has invited me to lead a peer-to-peer discussion on Membership Engagement on September 4, 2013. If the roles aren''t clearly understood, there may be some questions about the use of such a communication channel and the perceived priority that such comments would be given. Go here for more information and to register.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. You may think that these cases are irrelevant.

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Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. Forty-four percent reported they will evaluate and assess program results, while 42 percent plan to focus on marketing strategies, and 36 percent will upgrade technology systems.

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SCD Group

APRIL 24, 2014

During the fall of 2013, the Ohio State Marching Band hit the big time with 20+ million views on YouTube and six billion media exposures worldwide. Apple ASAE association communications association executives association leadership association marketing Ohio State University Marching Band SCD Group TBDBITL'

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SCD Group

SEPTEMBER 17, 2013

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? SCD Group association management association conferences association executives association communications association leadership association marketing ASAE' Think about it.

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Associations Now

OCTOBER 9, 2013

Love this | 10 Tips for Tactical Tweeting [link] via @forbes #assnchat #leadership. — John Segota, CAE (@JohnSegota) October 4, 2013. Follow and listen: Twitter has established itself as a great tool for communication and outreach. — Ovanes Ovanessian (@ovaneso) October 9, 2013. Best Event Ever?

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Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role. Thank you!

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Association Navigator

AUGUST 29, 2012

McChrystal’s wonderful presentation was a mix of military history (Lord Nelson at Trafalgar and Napoleon’s march to Moscow), the war on terror in Afghanistan and Iraq, and leadership lessons we should learn from these chapters. Lord Nelson – One of General McChrystal’s Leadership Examples. What’s next?

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GlowGlobally

JANUARY 31, 2014

Have you ever wondered how your association’s brand is perceived specifically by the international community? Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally?

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Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. Jill is also responsible for Naylor’s communication gap analysis and survey services.

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Experts in Membership Marketing

OCTOBER 25, 2013

Given what I do as a membership marketing consultant with a background in Information Management, I''m often asked to give advice on selecting a CRM. Check the queries and reports and be sure that they are reporting the metrics YOU USE to communicate with your leadership. REPORTS : Most systems capture data.

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Associations Now

SEPTEMBER 24, 2015

Respondents to a new survey from the Internet Marketing Association reported strong benefits of mentorship. A new survey from the Internet Marketing Association found that those with mentors find significant benefits from this type of relationship from an early age, and many people are seeking out mentors.

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Associations Now

APRIL 24, 2013

These communication tools helped people find a place to sleep if they were stranded or offer a bed and food to those who couldn’t make it home, and even find out if their loved ones were okay. — Jeff Hurt (@JeffHurt) April 24, 2013. Is your leadership style suffocating your followers? ZmDzr via @ jenisefryatt.

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Associations Now

SEPTEMBER 19, 2013

Plus: Leadership as an introvert, by an introvert. Power to the quiet one: John Chen, the National Association for Law Placement’s communications & marketing manager is a leader, just quieter than most. “I can communicate verbally, but only when I have something important to say,” he writes.

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Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. Online community can.

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Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Then GWSAE merged with ASAE, and I moved into a role working with the Greater Washington community – the “GW Network” – of ASAE. MS: Everywhere!

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Associations Now

JUNE 4, 2014

In 2013, ASAE’s CareerHQ.org listed 312 job openings for membership positions at associations, and their total word count came to just shy of 87,000. More Words From Membership Jobs Words appearing more than 100 times in membership job listings on CareerHQ.org in 2013: develop. communication. lead, leadership.

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Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. That’s what Balko and his leadership team share with the board, which he said has historically looked only at membership. ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out. See Did You Know? ” asked Henry.

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Tom Morrison

JUNE 26, 2013

Keep in mind, according to the 2011 Marketing General Association Survey, only 22% of members on average attend their annual conference. Having members broken out by engagement segment will give us a marketing advantage because now we can thank and reward those who are really engaged and encourage those who are not.

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Association Adviser

AUGUST 27, 2013

Tremendous insight, vision and leadership capabilities despite being introverts, according to Susan Cain , best-selling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking. It has to be something that helps you get to markets (and customers) you haven’t reached before. It can’t just be small steps.

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Reid All About it

MARCH 7, 2013

I spent Sunday through Tuesday at the Avectra Users & Developers Conference where I wrote a few blog posts: How to Apply Social to Membership & Marketing – Maddie Grant’s fishbowl session . What Social Business Means for Leadership – Jamie Notter’s keynote. Road to Relevance – Mary Byers’ keynote (link forthcoming).

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Association Adviser

MAY 14, 2013

This is good news for associations who rely on email to communicate with members. In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. May 29-31, 2013.

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Beth Kanter

NOVEMBER 13, 2012

It was the last keynote of the day and it was a long day, so I improvised a movement exercise that involved some Samba movements to keep them engaged (see my post over at the Chronicle ). Now, I can’t wait for my international projects in 2013! Teens As Free Agents. Un Foundation. The Power of Networks and Flip Flops.

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Association Adviser

SEPTEMBER 21, 2016

Whether you need to adapt to a changing market, innovate your programs, engage new volunteers or develop new activities to advance your mission, your success requires changing the mindsets and behaviors of your team. Change Leadership. . This requires leadership. . Communicate clearly and openly. Communicate. .

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Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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SCD Group

OCTOBER 7, 2014

By Kerry Stackpole via Wired for Leadership Every leader faces the inherent challenge of making their mark. By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Five Ideas to Help You Thrive. Don’t make these blunders.

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