Spark Consulting

MAY 5, 2014

Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages. innovation membership Associations Now client work'

Philadelphia 150

Philadelphia Discount Analysis United States 150

Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. This pressing issue is confirmed by plans to find innovative ways to deliver programs and services—clear paths to increasing membership and revenues,” according to the report.

Survey 40

Survey DC Revenue Report 40

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question.

Social Media 60

Social Media Sample New York City Revenue 60

Velvet Chainsaw

NOVEMBER 8, 2013

Many conferences struggle with flat or declining revenue from exhibitors and sponsors. If your event attracts the right attendees, on the other hand, you have an opportunity to strategically grow sponsorship revenue. Here are three ways to grow sponsorship revenues and cultivate deeper partnerships: 1. Begin With Discovery.

Revenue 40

Revenue Proposal Conference Price 40

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. Stock Market #. Whether reflecting on the past quarter century or past four years, remarkable changes have taken place.

Texas 60

Texas Video millennials Revenue 60

Associations Now

AUGUST 9, 2013

How the Associated General Contractors of America’s annual expo went from the chopping block to exceeding revenue goals in a few years. While AGC’s goal was to sell $250,000 in sponsorships and exhibits, it sold $305,000 and netted $183,000 for the organization—$58,000 more than its net-revenue goal. So just how did they get there?

Revenue 40

Revenue America Committee Maine 40

Velvet Chainsaw

SEPTEMBER 3, 2013

For the past nine years, Wendy has served as the Vice President, Marketing and Member Services for the National Association of College Stores (NACS). Two critical needs of organizations seeking annual meeting improvement are increasing attendance acquisition and sponsorship revenues.

Team 40

Team Revenue Strategy Innovation 40

Velvet Chainsaw

AUGUST 21, 2013

How do these two mindsets influence the way conferences are designed and the way marketing messages are crafted to encourage individuals to attend? So when you are designing an education experience and creating marketing for them, your best bet is to focus on content that helps them avoid pain (e.g., Thinking broadly: 1.

Conference 40

Conference Marketing Revenue Content 40

Associations Now

JULY 30, 2014

A trade association eliminates dues for its smallest companies, an inclusive effort to boost innovation and safety more broadly across its industry. The math has to work, of course; revenue has to come from somewhere. ” Of course, NWFPA sells other products and services and hosts meetings that drive nondues revenue.

Innovation 40

Innovation Revenue Industry Course 40

Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. and Jeff De Cagna, FASAE, chief strategist and founder of Principled Innovation.

Price 40

Price Course Revenue millennials 40

Associations Now

APRIL 5, 2013

In a survey of association executives conducted by the Southeast Institute of Research and presented at the 2013 Digital Now conference Thursday, 70 percent of respondents said social media is important or very important to their work, but only 17 percent feel they are using it effectively. marketing optimization. revenue generation.

Social Media 40

Social Media Revenue Analysis Survey 40

Associations Now

APRIL 27, 2016

.” Four years ago, ASPB began to examine its future, knowing that the open-access movement could soon threaten its academic journals, the organization’s primary source of revenue and relevance. “We figured out who our audience was, and then we said, OK, we’re really talking about 35,000 people,” she says.

Content 40

Content Resources Tools Course 40

Mizz Information

APRIL 8, 2013

In a session about monetizing digital publishing, execs from several huge associations detailed how they were generating revenue with pubs and events. At one point she says "there''s no single ROI on social media, unless you''re looking at a social media marketing campaign." Many ROIs :-) — Susan Etlinger (@setlinger) April 5, 2013.

Social Media 40

Social Media Course Conference Revenue 40

Associations Now

MAY 30, 2014

In fact, by either embracing it or purposely introducing it, disruption could ultimately lead their organizations and tradeshows to innovation and better engagement with their community. After all, he was a huge part of the launch and subsequent massive growth of New York Comic Con , which attracted more than 133,000 attendees in 2013.

United States 40

United States New York DC Industry 40

Associations Now

APRIL 10, 2013

At the 2013 Digital Now conference , in multiple presentations—none of which were ostensibly related—the topic of education kept arising. His response: “The problem is the job market. … The job market is changing yet again from commodity-based capital to intellectual-based capital, and that requires more education. …

Education 40

Education Rhode Island Mooc Course 40

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter.

Technology 60

Technology Video Social Media Georgia 60

ChatterBachs

MARCH 15, 2013

I had the privilege of attending the ASAE Great Ideas Conference in Colorado Springs at The Broadmoor March 10-12, 2013. Helping Your Association’s Innovators, and Generating Non-Dues Revenue, Jeff Glassie, Whitney Kulesz. The best marketing tool you have? Innovation in a Box , Rick Johnston and Becky Granger.

Colorado 28

Colorado Conference Innovation Tools 28