Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

Social Media 150

Social Media Innovation Review Technology 150

Blue Sky eLearn

JULY 31, 2018

Since 2013, enrollment has decreased by 3% every year in higher education institutions across the board. labor force and those on the upper end of this generational spectrum are beginning to take on leadership roles within their respective organizations. From College Decline. To Millennial Leaders. And Your Association.

millennials 174

millennials Certificate Education Technology 174

WBT Systems

FEBRUARY 13, 2018

Patreon, founded in 2013, is already valued at $450 million. 46 percent more likely to be first to market. Get leadership buy-in. However, staff leadership must do more than just support a learning culture, they must model the behavior they wish to see. Embed learning into strategy.

How To 155

How To LMS Learning Management System Course 155

Associations Now

MARCH 5, 2015

Responses from the more than 360 surveyed nonprofits also illustrated that voluntary employee turnover rates increased last year compared to 2013 and 2012, which indicates greater confidence in the job market. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Member questions about dues raises were addressed. He’s now in remission.

Strategy 43

Strategy District of Columbia DC Price 43

Associations Now

NOVEMBER 20, 2019

Here’s what made his strategy work so well. Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor. A few strategies that worked for him: Give your strategy a name.

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Press Release Price Social Media Strategy 55

.orgSource

FEBRUARY 21, 2023

If you are interested in exploring organizational trust on a deeper level, join us on March 2 for the.orgCommunity Leadership ColLAB at the OLC Education and Conference Center in Rosemont, IL. The objective is to arrive at actionable strategies for strengthening those relationships. The conference is exclusive and free to .orgCommunity’s

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Revenue Guidelines Review Education 88

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Associations Now

APRIL 25, 2013

But according to a recent study by the Exhibit and Event Marketers Association (E2MA) and the Chief Marketing Officer (CMO) Council, at least one side is having trouble measuring that value—the marketers. Measuring things out: How can marketers help show the value proposition? Emerging technology.

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Report Marketing Technology Survey 40

Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Communities empower individuals by helping them feel seen and heard, which is the foundation for feeling empowered to ask questions, solve problems and take leadership initiative…Community approaches generate high-trust, adaptive and engaged cultures.” “How

Report 90

Report Social Media Leadership Innovation 90

YourMembership

FEBRUARY 8, 2013

A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations. Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! I can hear you saying no. But you’re wrong.

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San Diego Los Angeles Sacramento millennials 150

Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor.

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Association Value Revenue Survey Cost 100

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.

Nashville 100

Nashville Analysis Review Communications 100

Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.

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Association Value Innovation Leadership Revenue 100

Aaron Wolowiec

JUNE 25, 2013

And thus the exciting firsts of ORGPRO 2013 , which will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center. And the same goes for attending the 2013 ASAE Annual Meeting and Exposition , which will be held from Aug. 6 at the Georgia World Congress Center in Atlanta.

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Georgia Atlanta Michigan Social Media 100

Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. About a third of respondents also plan to strengthen leadership and succession plans and develop use of social media.

Survey 40

Survey DC Revenue Report 40

Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Digital Sherpa ).

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Video Communications Strategy Case Study 28

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. All this is the face of relevance today!

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Social Media millennials Recruiting Recruitment 150

SCD Group

MAY 2, 2013

I arranged for a non-profit CEO and a marketing agency chairman to meet and share ideas about a common marketing project for the non-profit. The non-profit is trying to decide whether to hire a marketing staffer or to contract with an agency. Strategy versus tactics. Doing versus thinking. Today vs tomorrow.

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Committee Maine Strategy Leadership 40

Association Adviser

SEPTEMBER 21, 2016

Whether you need to adapt to a changing market, innovate your programs, engage new volunteers or develop new activities to advance your mission, your success requires changing the mindsets and behaviors of your team. Change Leadership. . This requires leadership. . Jennifer Blenkle, Frameworks. Sounds simple enough, right?

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Fort Worth Proposal Texas Communications 60

Associations Now

OCTOBER 23, 2013

— Deirdre Reid (@deirdrereid) October 23, 2013. The issues vary, according to Reid, but a key one is the need for strong leadership to ensure the mission doesn’t fall off track. — Geri (@EproGeri) October 23, 2013. Learning From a Headache. via @avectra ) [link] #assnchat. According to Booz & Co.

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Social Media Project Leadership Strategy 40

Associations Now

DECEMBER 18, 2013

Leadership teams in big organizations must adjust their approach to tackling issues that inhibit innovation. — Devin Crosby (@devincrosby) December 18, 2013. — Amanda Kaiser (@SmoothThePath) December 18, 2013. Any strategies you’d recommend for Twitter? Discover a New Clientele. ht @ SmoothThePath ).

Social Media 40

Social Media Innovation Tips Team 40

Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Communities empower individuals by helping them feel seen and heard, which is the foundation for feeling empowered to ask questions, solve problems and take leadership initiative…Community approaches generate high-trust, adaptive and engaged cultures.” “How

Report 40

Report Social Media Leadership Innovation 40

SCD Group

OCTOBER 7, 2014

By Kerry Stackpole via Wired for Leadership Every leader faces the inherent challenge of making their mark. Why is your content strategy failing? By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop.

millennials 40

millennials Content Leadership Social Media 40

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. In these conversations, some people indicated they would prefer to use a timesheet, and this anecdotal evidence fell into the hands of leadership. The results didn’t vindicate the project.

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Project Review Tools Innovation 68

Associations Now

DECEMBER 12, 2013

Informz answers every email marketer's biggest question. — Votenet Solutions (@votenet) December 12, 2013. What’s your association’s email strategy? (ht link] #leadership #ASTD #smallbusiness #smb #sme #MPI. — John Spence (@AwesomelySimple) December 12, 2013. link] #nptech #assnchat.

Social Media 40

Social Media Library Email Marketing Resources 40

Associations Now

SEPTEMBER 25, 2013

A survey of roughly 800 finance executives shows some of the ways the finance professional’s career path is changing in light of expanding global markets and shifting business priorities. The growing global market is a significant factor affecting the financial professional’s career path. Recognize [that] diversity is powerful.

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Survey Report Marketing Strategy 40

Associations Now

MAY 1, 2015

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. These cities want their marketing messages to not only reflect the diversity of their communities but also be welcoming to business and leisure travelers who come from a diverse set of backgrounds and cultures. Recent Efforts.

Minneapolis 40

Minneapolis Dallas Press Release Guidelines 40

Velvet Chainsaw

NOVEMBER 8, 2013

But you might need to change some old habits, including: Leading with a one-size-fits-all sponsorship menu or proposal before understanding the brand or company’s marketing objectives and target market. Selling lots of low-priced visibility options instead of embracing a strategy of fewer, bigger sponsorships.

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Revenue Proposal Conference Price 40

Velvet Chainsaw

NOVEMBER 22, 2013

If yes, and I’m sure you are, here’s an effective strategy: Integrate a deliberate on-boarding effort for new attendees into your attendance-marketing plan. Chances are most of your leadership team has never seen what you are sending out as registrants’ first impression. Master this and you’ll receive big rewards!

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Conference Education Marketing Software 40

Associations Now

APRIL 2, 2014

Organizations have heard it over and over : There’s a serious business case to be made for implementing a meaningful diversity and inclusion strategy. But organizations are still struggling to do that effectively, according to the Hispanic Association on Corporate Responsibility’s 2013 Corporate Inclusion Index.

Survey 40

Survey America Strategy Tips 40

Association Adviser

DECEMBER 6, 2018

When I would return [to Argentina], I planned to pursue my leadership track. GO: My drive was to modernize a paper-oriented bureaucracy into a more efficient business, and yes, I’ve been part of a group of individuals who, guided by good leadership, have achieved this goal. It was a strategy problem. GO: Not quite.

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Software United States Team Committee 61

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. Despite its growing popularity among respondents, 89 percent reported not having a strategy for this type of recruitment.

Recruiting 40

Recruiting Recruitment Survey Resources 40

Association Adviser

AUGUST 7, 2017

AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. Authorization for the Perkins Act ended in 2013, but it has been operating under annual funding bills since then.”. Jill Andreu is Naylor’s vice president, content strategy and development.

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America Social Media Press Release Education 63

Beth Kanter

JANUARY 4, 2016

Published the Emerging Leaders Playbook: With the generous support of the Packard Foundation and in collaboration with Third Plateau Social Impact Strategies, we wrote and published the Emerging Leaders Playbook. I also taught networked leadership workshops as part of a larger team working with different social change networks.

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Iowa San Antonio San Francisco Miami 28

Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. Leadership buy-in is essential.

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Cost Communications Course Newsletter 40