Survey: Charitable Groups Losing More Donors Than They Recruit
Associations Now
OCTOBER 8, 2015
The latest Fundraising Effectiveness Project survey revealed that less than half of charitable donors contributed to the same organization two years in a row. Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. Smaller organizations can be successful but it is tougher.”
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