Association Adviser

FEBRUARY 18, 2014

Visit Us at These Important Industry Events. March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. The post Best of the Web: February 2014 appeared first on Association Adviser. The Great Ideas Conference.

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Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

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Associations Now

NOVEMBER 19, 2013

But the oil industry suggests the proposal doesn’t go far enough. The ethanol industry definitely wasn’t revving up for this. More details below: About the proposal: The EPA’s 2014 Renewable Fuel Standards (RFS) proposal released Friday would set the target total for renewable fuels in the U.S.

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GlowGlobally

DECEMBER 3, 2014

As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. most attractive markets, and is by far the fastest-growing of all the large emerging markets. Overview of Healthcare Market Drivers and Its Trends.

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Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Marketing Social Media Revenue Communications 60

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. Marketing Membership'

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Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.

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Associations Now

DECEMBER 18, 2014

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences.

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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Associations Now

DECEMBER 23, 2013

In the ebb and flow of the news this past year, we saw some patterns emerge—enough to suggest a few things that may be on their way out, making room for new ideas and trends likely to gain steam in 2014. Associations in the fashion , mobile , supply chain , marketing , and recycling industries hopped on the rebranding bandwagon as well.

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YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Earlier in the year we profiled this in our webinar, Social Networking, Mission Creep, and the 2014 Job Market.

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Associations Now

MARCH 23, 2016

The association representing craft brewers around the country says the industry is continuing its long-running trend of double-digit growth. Even though craft brews didn’t hit record levels last year, the group says it’s not worried—because it’s a sign the industry is going mainstream. Want more details?

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Associations Now

MARCH 11, 2014

From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. Couldn’t make it to Orlando this week?

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millennials Florida Chicago Social Media 40

Spark Consulting

DECEMBER 13, 2022

Original Post (2014). Explaining Marketing to a Kid . Original Post (2014). Ten Tips for Creating an Effective Marketing Piece . Original Post (2014). Updated Post (2022). Why Is Membership the Only Relationship? Original Post (2013). Updated Post (2022). Membership 101: Effective Renewal Cycles.

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Associations Now

AUGUST 23, 2016

A group of marine industry organizations created a career center to reduce the labor shortage by connecting hiring dealers and job seekers. The two groups initially planned to build the career network in 2014 to address this need when MRAA member dealers requested help filling open positions.

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Associations Now

MAY 1, 2014

Nearly 200 million data records were reported stolen during the first quarter of 2014, according to a new data breach report—a 233 percent increase over the same period in 2013. Other highlights from the report: South Korea suffered four of the top five breaches during Q1 2014, representing 79 percent of the 200 million records stolen.

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Associations Now

AUGUST 15, 2016

“The organization is growing in scale and scope, and there’s been a desire within the industry and among the members of the association to sort of tell a better story of the role of the internet in the economy,” said Christopher Hooton, IA’s newly named chief economist. billion in 2014.

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WBT Systems

DECEMBER 12, 2017

It’s especially frustrating when these people are employers in your association’s industry or profession. You wouldn’t think you’d have to convince employers in your industry that their employees’ professional development is vital to their organization’s success, but you might have to. Employers with this mindset have it backwards.

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YourMembership

OCTOBER 2, 2014

Nearly all industries and companies of all sizes are adding consistently to payrolls.”. In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. The pace of job growth has been remarkably similar for the past several years.

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Associations Now

JUNE 13, 2014

Among the key findings of the 2014 edition of the “Membership Marketing Benchmarking Report” was that more than 50 percent of associations reported an increase in membership. The industry continues to grow.”. The post The Association Industry Continues to Grow, MGI Study Says appeared first on Associations Now.'

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Associations Now

JANUARY 19, 2016

According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. The post Motorcycle Industry: Efforts to Reach Female Bikers Paying Off appeared first on Associations Now. Ride or die—men and women included.

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Associations Now

MAY 19, 2016

New research from the Massachusetts Technology Leadership Council argues that the state’s tech industry is doing better than many others on the diversity front but that it still has a ways to go. “[I]t’s not just women who are struggling to gain traction in the tech industry,” the report says.

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Potomac Core

MAY 17, 2016

Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. Association Competition – Executives have more choices than ever, for profit firms, self forming interest groups, emerging industry coalitions, and emerging new associations offer more choices for executives.

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eBook Survey Member Engagement Industry 147

Associations Now

NOVEMBER 24, 2019

We are leaders in the industry and this is what leaders do. It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. But that doesn’t happen in a vacuum. Consider an alternative structure.

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Associations Now

DECEMBER 13, 2013

A new whitepaper by the International Association of Exhibitions and Events reveals 13 trends that will affect its industry. Here are five that associations will want to keep in mind as they plan for 2014 and beyond. The goal was to create a picture of the next three to five years in the exhibition industry.

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GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2015, a major U.S.-based centric + rivalry between U.S.

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Associations Now

DECEMBER 23, 2014

Here’s a look back at the most popular Associations Now stories of 2014. You, dear readers, have covered a lot of ground in 2014. 2014′s Most-Viewed Stories. 2014′s Most-Viewed Stories. 2014′s Most-Shared Stories. What other Associations Now stories stood out to you in 2014?

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Associations Now

JULY 25, 2014

Much like the rest of the tech industry, Twitter has a diversity problem. “We are keenly aware that Twitter is part of an industry that is marked by dramatic imbalances in diversity—and we are no exception,” Van Huysse wrote. Ambush #Marketing : 4 Ways to Diffuse Conference Scammers [link]. Stop Ambushers.

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Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The answers fall into two broad categories.

Marketing 40

Marketing Survey Tips Strategy 40

Aaron Wolowiec

FEBRUARY 25, 2014

Each month, we’re asking editors and content producers to share with us what they’re writing about, upcoming trends and other behind-the-scenes must-haves for the association industry. Associations in the fashion , mobile , supply chain , marketing and recycling industries hopped on the rebranding bandwagon as well. Rebranding.

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Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Responsive Design. Mobile Video.

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Social Media Survey Video Technology 100

Virtual

JULY 2, 2014

First, the birthday of Virtual itself – July 6, 2014 marks 15 years, and we are grateful to have been a part of many global technology movements that have since transformed the lives of consumers and altered how businesses function. UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018.

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Associations Now

AUGUST 25, 2016

It can be heartbreaking for industry sectors, too. After some research, CMI found that while many consumers were, in fact, actually buying and using canned foods, there was room for growth, said Sherrie Rosenblatt, CMI’s vice president of marketing and communications. “We How has your association tackled a similar challenge?

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Industry Metro Press Release Video 40

Associations Now

JUNE 4, 2014

Riding a wave of recent legislative success, the Hemp Industries Association hopes to turn the tide even further in its favor with its fifth annual Hemp History Week. For decades, industrial hemp was off the market in the United States. While the hemp industry continues to grow in the U.S.—with Legal to Import.

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Aaron Wolowiec

JUNE 17, 2014

It seems higher education has embraced MOOCs as a way to foster global education, but what about other industries? It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. So is it worth it? While only 6.6

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