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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

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Social Media Roundup: Learn From Martin O’Malley’s Reddit Misstep

Associations Now

Also: A social strategy can help take the pressure off when your site goes down. It’s easy to screw up on social media— just ask the NYPD. More on Martin O’Malley’s failed Reddit appearance in today’s Social Media Roundup: When Reddit Strikes Back. Martin O'Malley did a Reddit AMA.

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Social Media Roundup: A Lobbying Giant Steps Forward

Associations Now

How one of the tech world’s biggest companies became a lobbying force in Washington. Find out in today’s Social Media Roundup: New to the Lobbying Elite. Find out in today’s Social Media Roundup: New to the Lobbying Elite. — AssnGovRelPros (@AssnGovRelPros) April 15, 2014.

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Social Media Roundup: Let Your People Speak for Your Brand

Associations Now

A brand-first approach doesn’t work so well on social media. If you’re looking for a little more personality in your social marketing, the first thing that might have to go is your brand voice. More on that difficult truth in today’s Social Media Roundup: got Humans? ht @ markalves ).

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Social Media Roundup: Lessons From HealthCare.Gov’s Flopped Launch

Associations Now

(Who says there’s no bipartisan agreement in Washington?) That, and more, in today’s Social Media Roundup: Botched Job. — Jamie Notter (@jamienotter) January 9, 2014. — Steve Drake (@SteveDrake) January 9, 2014. Is Your Association’s Website Any Better Than [link] ? link] #assnchat. associations.

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Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. — ASI (@advsol) October 8, 2014. — Associations Now (@AssociationsNow) October 8, 2014. Who wants cake?

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Social Media & Advocacy: What Your Supporters Really Like

Beekeeper Group

You’d think we’d have the hang of it by 2014, right? But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach. This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.