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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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The world might change; here’s why our content strategy doesn’t

Association Success

How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? Those are the types of questions we were asking at The Ohio Society of CPAs as we thought about our content. We wanted to know: What content we should create and distribute.

Content 66
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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60
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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

If you put this data to work, you’ll see three results: More relevant content. Relevant content leads to improved outreach effectiveness, which leads to increased ROI. Result 1: Your content becomes more relevant to your members. This should be driving your content strategy. Improved outreach effectiveness. Increased ROI.

Software 159
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Keep Your Strategic Communications Plan Alive

Associations Now

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.