Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

Communications 60

Communications Dallas Directory Social Media 60

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? communications. (4). community. (3). Beloit College Mindset List 2015 vs Your Associati.

United States 100

United States Education Leadership Association Management 100

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. If your target audience has opted into your communications, the open rate should be on the higher end. What to open? What to ignore? billion by 2019). associations, chambers, clubs) is 23.09%.

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.

Communications 40

Communications Revenue DC Washington 40

Higher Logic

MARCH 6, 2020

She uses Higher Logic’s marketing automation campaign designer to automate internal processes, as well as to trigger external communication. Plus, another technique she’s got up her sleeve: Using dynamic content with zip code radius segments, so each member sees just the events in their local areas. How do you stand out from the crowd?

Certificate 156

Certificate California Tips Innovation 156

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. The same study found that the most marketers ranked content and design as the most critical aspect of email marketing, followed by campaign management and contact management. percent to 35.49

Content 40

Content Email Marketing United States Survey 40

YourMembership

MAY 1, 2015

I just got back from a great week at Elevate 2015, CalSAE’s Annual Conference located this year in beautiful Lake Tahoe. It really comes down to evolving how you communicate with them and your entire member base moving forward. You can view it below.

millennials 150

millennials Social Media Member Engagement Leadership 150

Associations Now

MARCH 25, 2015

Distributed content is right on the horizon, but what is it, and what does it mean for publishers? Are you ready to host your association’s content on Facebook? ” At the end of the day, publishers of all shapes and sizes are going to have to make major decisions about distributed content. Consider going premium. .

Content 40

Content Mooc Discount New York 40

Higher Logic

AUGUST 28, 2018

If you put this data to work, you’ll see three results: More relevant content. Relevant content leads to improved outreach effectiveness, which leads to increased ROI. Result 1: Your content becomes more relevant to your members. This should be driving your content strategy. Improved outreach effectiveness. Increased ROI.

Software 159

Software Illinois Revenue Member Experience 159

Aaron Wolowiec

AUGUST 10, 2015

Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. Effective, meaningful, useful content.

Report 100

Report Marketing Detroit Social Media 100

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. Content strategy for bloggers. Topical content spreads.

Tips 185

Tips Content Education Social Media 185

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

Marketing 100

Marketing Social Media Content Report 100

KiKi L'Italien's Acronym Soup

OCTOBER 27, 2015

Which apps are helping you with content and marketing for your association? We'll explore apps that impact your business, personal, spiritual, and physical lives. Here are some questions we'll discuss: Which apps are you using to improve what you do at work? How are these apps improving your jobs?

Proposal 100

Proposal Tools Content Marketing 100

Beth Kanter

NOVEMBER 17, 2014

Most importantly, participants began to think through their content and engagement strategies. Go get your free template right now so you are ahead of the curve for 2015. Take Charge of Your Communications with LightBox Collaborative’s 2015 Editorial Calendar – guest post by LightBox Collaborative Amanda Cooper.

Tools 28

Tools Strategy Social Media Project 28

Higher Logic

AUGUST 29, 2019

Your online community can be the hub for all relevant documentation, content and videos, and peer groups to start new customers off on the right foot in this first phase of the customer journey. Tip: Set up a personalized dashboard for new customers in the community so they can track their progress through onboarding.

Software 192

Software Team Products Recruiting 192

Reid All About it

MARCH 17, 2017

Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. If you want to learn how to use Google Analytics to make better decisions about content , check out this post from Content Marketing Institute – and the ebook it mentions. When the U.N.

DC 150

DC Washington America eBook 150

Associations Now

AUGUST 18, 2019

That shoe-leather approach to leadership among members (and potential ones) has paid off for the trade association: Since Berger took the reins, NAFCU’s revenue has grown 31 percent, and more than 465 new members have joined since 2015. So we had to not only maintain our value proposition but better communicate it and then improve on it.”.

Strategy 92

Strategy Kansas Revenue Newsletter 92

Virtual

DECEMBER 29, 2014

This blog explains where and how different associations should be speaking to their audiences—a question that will only get more complicated in 2015. The Long Road to Standards Adoption This blog offers some interesting background on technology standards and near field communication (NFC) standards, as just one example.

Social Media 100

Social Media Video Association Management Technology 100

Higher Logic

AUGUST 11, 2016

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. of membership.

America 120

America Software Resources Communications 120

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. Frictionless content. And they were. Automated rules and workflows.

Social Media 120

Social Media Case Study System Content 120

Vanguard Tech

DECEMBER 7, 2015

ASAE’s 2015 Technology Conference and Expo is just a week away and one of the most exciting topics will be the MarComm & Technology Pathway exploring how marketing, communications and technology present a true digital experience for associations and their members.

Technology 70

Technology Marketing Conference Communications 70

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

SEPTEMBER 30, 2016

Its first office outside North America was opened in Mumbai, India in 2015. Find out how to plan content marketing for an omni-channel world. Learn how to publish digital content—social, email, website, blog, video and on-demand webinars—so one amplifies another, and how to cross-promote across channels. More info/register.

Maryland 150

Maryland millennials Education America 150

Associations Now

JUNE 17, 2015

Plus: An online superstar ditches content curation for originality. If you’re not in Washington, DC, attending the 2015 Association Media & Publishing Annual Meeting as it nears its conclusion today, you can still keep track of the final sessions by following the #AMP15 hashtag. ." " – @annmichael #AMP15.

Sample 40

Sample New York DC Analysis 40

Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Social Media 120

Social Media FAQ Boston Content 120

Associations Now

APRIL 27, 2017

On Wednesday, Federal Communications Commission Chairman Ajit Pai announced his plan for rolling back net neutrality regulations put in place by his predecessor, Tom Wheeler. Pai, a noted critic of the 2015 plan who voted against it as a FCC commissioner, said his goal was to take a lighter touch with internet regulations.

Guidelines 53

Guidelines Innovation DC America 53

Idea Architects

DECEMBER 14, 2018

It's Fundraising 101 that often doesn't occur because of lack of staff time, training, or advance planning of donor communications. Segment major solicitations and communications into two categories at minimum: (1) current year contributors and (2) current year non-contributors. It is the foundation upon which everything else is built.

Communications 68

Communications Examples System Content 68

Higher Logic

NOVEMBER 8, 2018

Best Community Manager: Jamie Chapman, The Honor Society of Phi Kappa Phi. Since the launch of Link (The Honor Society of Phi Kappa Phi’s online community) in 2015, Jamie Chapman has worked tirelessly to make it an engaging platform and valuable networking tool. Say congrats on Twitter! Highlights. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

OCTOBER 28, 2015

In his 2015 Super Forum keynote, he discussed these methods, touching on implicit bias, social attraction, self-disclosure and bonding theories. Use communication tools effectively. Here are the communication tools Richard thinks are critical to master: Notifications: Use these often. Sound complicated and academic?

Tools 120

Tools Newsletter Social Media Communications 120

Idea Architects

JANUARY 2, 2015

One was deeply heartfelt in reflecting on all the good that the organization had accomplished and what more might be possible in 2015. So here''s the oh-so simple way to avoid doing this again in 2015. It''s Fundraising 101 that often doesn''t occur because of lack of staff time, training, or advance planning of donor communications.

Communications 60

Communications Examples System Content 60

Associations Now

AUGUST 14, 2015

60 % The percentage of journalism and communications graduates who have a mostly negative view of sponsored content and believe it crosses ethical boundaries, according to an American Press Institute survey. Still, 50 percent of journalists said their news organization publishes sponsored content. universities.

Survey 40

Survey millennials Social Media Communications 40

Membership Marketing

SEPTEMBER 25, 2015

You may hear marketers say that they have done away with direct mail and now only communicate with email. Or they only use inbound or content marketing and do not send messages to prospective members through traditional outbound efforts. But the proverb “a cord of three strands is not quickly broken” certainly applies here.

Marketing 40

Marketing Social Media Recruiting Recruitment 40

Associations Now

FEBRUARY 25, 2020

Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. I have some bittersweet news to share with you today: This will be my final Membership blog post for Associations Now. Take a stance.

United States 93

United States Member Engagement Member Experience Innovation 93

Associations Now

MARCH 7, 2017

A recent report by Technalysis Research [PDF] found that nearly two-thirds of business communication—whether with coworkers or people outside the organization—happens via email or phone. A few pain points that might be bugging you: Poor content management. Tools that don’t communicate with one another.

Tools 82

Tools Report System Communications 82

Association Adviser

AUGUST 7, 2017

The VSAE Board of Directors takes a break outside at their 2015 Board “Advance” in Lynchburg, Virginia. I worked for the Propane Education & Research Council from 2005 to 2012 and learned much about association marketing, management and content creation. From the Corner Office: Brandon Robinson, CAE, Virginia SAE.

Virginia 60

Virginia DC Leadership Washington 60

Association Success

DECEMBER 19, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. These trends are challenging traditional and strongly held beliefs about core value propositions as well as content and delivery in associations.

Products 62

Products Industry Cost Technology 62