Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? communications. (4). community. (3). marketing. (2). skip to main | skip to sidebar. advocacy. (1).

United States 100

United States Education Leadership Association Management 100

Higher Logic

AUGUST 28, 2018

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. This should be driving your content strategy.

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Vanguard Tech

DECEMBER 7, 2015

ASAE’s 2015 Technology Conference and Expo is just a week away and one of the most exciting topics will be the MarComm & Technology Pathway exploring how marketing, communications and technology present a true digital experience for associations and their members.

Technology 70

Technology Marketing Conference Communications 70

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

Marketing 40

Marketing Social Media Recruiting Recruitment 40

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. Content strategy for bloggers. Topical content spreads.

Tips 185

Tips Content Education Social Media 185

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective?

Content 40

Content Email Marketing United States Survey 40

KiKi L'Italien's Acronym Soup

OCTOBER 27, 2015

Which apps are helping you with content and marketing for your association? We'll explore apps that impact your business, personal, spiritual, and physical lives. Here are some questions we'll discuss: Which apps are you using to improve what you do at work? How are these apps improving your jobs?

Proposal 100

Proposal Tools Content Marketing 100

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. When the U.N.

DC 150

DC Washington America eBook 150

Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.

Communications 40

Communications Revenue DC Washington 40

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. Tip: Set up a personalized dashboard for new customers in the community so they can track their progress through onboarding.

Software 192

Software Team Products Recruiting 192

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. an AMS/CRM, marketing automation software, a CMS or other systems).

Social Media 120

Social Media Case Study System Content 120

Virtual

DECEMBER 29, 2014

Social Media for Associations As a full-service association and alliance management company, we help groups create smarter marketing campaigns—including active social media profiles. This blog explains where and how different associations should be speaking to their audiences—a question that will only get more complicated in 2015.

Social Media 100

Social Media Video Association Management Technology 100

Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Social Media 120

Social Media FAQ Boston Content 120

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Association Success

DECEMBER 19, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Formation of new partnerships and collaboration beyond sales and marketing to innovation agreements—where the offline and online worlds work together.

Products 62

Products Industry Cost Technology 62

Association Adviser

AUGUST 7, 2017

The VSAE Board of Directors takes a break outside at their 2015 Board “Advance” in Lynchburg, Virginia. I worked for the Propane Education & Research Council from 2005 to 2012 and learned much about association marketing, management and content creation. What can I learn from you? It’s a cool space to be in.

Virginia 60

Virginia DC Leadership Washington 60

Associations Now

AUGUST 14, 2015

60 % The percentage of journalism and communications graduates who have a mostly negative view of sponsored content and believe it crosses ethical boundaries, according to an American Press Institute survey. Still, 50 percent of journalists said their news organization publishes sponsored content. universities.

Survey 40

Survey millennials Social Media Communications 40

Associations Now

SEPTEMBER 9, 2015

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts.

Video 40

Video How To Cleveland Michigan 40

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Associations Now

OCTOBER 1, 2015

With possible support from the FCC, companies like Google could change the set-top-box market, but telecommunications groups are advocating an alternative. It’s the device that receives data from your provider and sends content (i.e., — NCTA Cable (@NCTACable) September 25, 2015. TV shows and movies) to your television.

Press Release 40

Press Release Content Committee Review 40

Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. That’s the opinion of the Electronic Retailing Association’s Dave Martin, who believes that there is a better way to get people reading your content. — Richard Millington (@RichMillington) August 17, 2015.

Strategy 40

Strategy Newsletter Email Marketing Content 40

Associations Now

AUGUST 8, 2018

The association stated in a news release that its goal is “to ensure casino and sports betting marketing is targeted to an age-appropriate demographic with tasteful content and reasonable frequency.”. AGA expanded many of the guidelines to incorporate sports betting and added new provisions regarding responsible advertising.

Las Vegas 40

Las Vegas Guidelines Review Education 40

Associations Now

FEBRUARY 25, 2020

Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. I have some bittersweet news to share with you today: This will be my final Membership blog post for Associations Now. Take a stance.

United States 67

United States Member Engagement Member Experience Innovation 67

Vanguard Tech

JUNE 6, 2013

Simply defined as the application of user-centered design practices, UX-centered design has always been of importance in creating websites, which now more than ever means leading with content and embracing simplicity. Especially since, as she says, by 2015, more people will access the internet via mobile devices than on traditional computers.

Newsletter 70

Newsletter Content Examples Project 70

Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. Members can engage in conversations with experts, ask questions, and publish their own content to showcase their expertise.

millennials 100

millennials Course Tools Industry 100

Associations Now

MARCH 7, 2017

A recent report by Technalysis Research [PDF] found that nearly two-thirds of business communication—whether with coworkers or people outside the organization—happens via email or phone. In other words, forcing a tool onto employees is a great way to ensure they never use it, as POPin Chief Marketing Officer Brian T.

Tools 63

Tools Report System Communications 63

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. Content Marketing’s Association Evolution. Fab article: Seven ways #content marketing is different for #associations #assnchat https://t.co/ThqlH4NZXe — Kayley Sugars (@KayleyHPP_H3) March 20, 2015.

New Jersey 40

New Jersey Maryland Chicago New York 40

Associations Now

DECEMBER 4, 2015

With less than a month to go until 2016 (Wow, what happened to 2015?!), noted that some of the major updates in the 2015 edition address data, including how it relates to capture, strategy, and security; education approaches; physical security; and the impact of the global economic picture. a significant stock market correction.

Organization 40

Organization Analysis Education Industry 40

Higher Logic

SEPTEMBER 15, 2016

CXPA recognized how important and useful it is to respond to discussions through both email and the community. The discussion forum is the most impressive feature on the CXPA Community to date, if only for the winning combination of quantity and quality. CXPA's top community stats. Over 11,500 logins within the first year.

Certificate 120

Certificate Texas Resources Member Experience 120

Associations Now

JANUARY 6, 2015

Also: Evergreen content matters—but so do topical stories. Evergreen or Topical Content: Which Is Better? — Recruitment ADvisor (@RecruitmentAd) January 6, 2015. “It’s not really a contest between evergreen and topical content,” she writes. Marketing General’s Tony Rossell leads the way.

Social Media 40

Social Media Recruiting Recruitment Content 40

Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Overall, organizations are becoming not only smarter in their use of social media but braver.

Social Media 40

Social Media United States Survey Video 40

.orgCommunity

AUGUST 22, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Formation of new partnerships and collaboration beyond sales and marketing to innovation agreements—where the offline and online worlds work together.

Products 40

Products Industry Technology Cost 40

Associations Now

OCTOBER 19, 2016

Market your content. The old method of hawking sponsored swag and signature cocktails is giving way to branded content, such as sponsoring a specific track of a conference. Think logo splashes on printed programs, branded doors and walls in session rooms, and custom mobile apps.

Revenue 40

Revenue Discount Video Content 40