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The 10 Essential Questions to Answer for the 2015 Association Budgeting Season

YourMembership

Budgeting now for 2015 purchases both large and small, such as adding new technology or software, can create predictable cost-controls, enable and prepare you to add assets that will improve your balance sheet while enhancing the overall strength of your association, and generate long-term, cost-saving advantages.

Revenue 150
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Three Reasons Advertising Can Boost Your Community's Revenue (and Success)

Higher Logic

The International Franchise Association (IFA) is a great example of a community that fully understands the power of advertising -- even with simple, strategically placed banner ads, they created a strong revenue generator, more than paying for the platform itself. Communities are inherently useful outlets to grow and increase revenue streams.

Revenue 120
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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60
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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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4 Resolutions for Association Meetings in 2015

Associations Now

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. And with less than two weeks until the start of 2015, others are beginning to set goals for next year, whether that’s to find a new job, be healthier, or learn to play the guitar, among others.

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Members Hire Strategic Solutions

Potomac Core

SEPA uses strategy to run as a market focused nonprofit organization and they are on a robust growth trajectory: Merged with the Association for Demand Response & Smart Grid (ADS) in 2015 and SGIP (formerly the Smart Grid Interoperability Panel) in 2017. Grew annual revenue from $300,000 to $12 million.

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