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The 10 Essential Questions to Answer for the 2015 Association Budgeting Season

YourMembership

Budgeting now for 2015 purchases both large and small, such as adding new technology or software, can create predictable cost-controls, enable and prepare you to add assets that will improve your balance sheet while enhancing the overall strength of your association, and generate long-term, cost-saving advantages.

Revenue 150
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The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy. It’s the center of everything I do – from my personal life to my professional life. you guessed it.

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Three Reasons Advertising Can Boost Your Community's Revenue (and Success)

Higher Logic

The International Franchise Association (IFA) is a great example of a community that fully understands the power of advertising -- even with simple, strategically placed banner ads, they created a strong revenue generator, more than paying for the platform itself. Look for similar sweet spots to galvanize your strategies.

Revenue 120
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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Case in point, the “Super Bowl of Conferences” will be held here in 2015. Not only is she the city’s most unabashed advocate, but she’s an absolute wealth of information about Detroit and its many points of interest. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

Education 100
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A One-on-One Growth Strategy

Associations Now

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The growth in more focused meetings in turn brought in increased sponsorship revenue, he adds. The post A One-on-One Growth Strategy appeared first on Associations Now. The secret? A lot of face time.

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The world might change; here’s why our content strategy doesn’t

Association Success

As the OSCPA content team discussed our strategy, we realized we could take the time to develop a list of specific to-dos for the next 3-5 years. We did not want to relitigate our strategy again in a year or two. This strategy has served us well, and it remains a work in progress. Communicate and provide value to our audiences.

Content 66
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PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130