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Our Vision of the Future of Membership Software Technology

YourMembership

When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values.

Software 150
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Association Brain Food Weekly: 2.15.19

Reid All About it

Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. More info/register.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. By 2015, that had dropped to just 44 percent. Go through this process with all your top non-dues revenue streams, finding your top sources of non-sbscription revenue and brainstorming ways to improve them.

Revenue 159
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Time to breathe…and think long-term

Aaron Wolowiec

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Crowdsource: Publicly display social media posts from attendees, such as comments and photos.

Denver 100
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The makings of marketing mavens

Aaron Wolowiec

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. The ownership of marketing tasks – such as pricing, positioning, promotional channels, data analysis and technology spend – is fragmented, with a number of other association departments frequently owning these tasks.

Marketing 100
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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades.

Michigan 190
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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.