Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Higher Logic

AUGUST 1, 2019

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. It's stressful. However, the outlook isn't all bleak.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey. The 2016 study found that the No.

Communications 60

Communications Social Media Survey Strategy 60

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

Communications 60

Communications Dallas Directory Social Media 60

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts. For help with your association’s digital efforts contact us here.

Marketing 52

Marketing United States Tips Email Marketing 52

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

NXUnite

NOVEMBER 28, 2023

They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Essentially, they’ll elevate your content strategy both on and offsite. We offer SEO and content marketing services for brands powering community impact.

Directory 130

Directory Education Software Innovation 130

Higher Logic

AUGUST 28, 2018

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. This should be driving your content strategy.

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

MARCH 6, 2020

Most Successful Online Community: CFP Board. CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. It has also surpassed Higher Logic’s community benchmarks! How do you stand out from the crowd?

Certificate 156

Certificate California Tips Innovation 156

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. Content Marketing’s Association Evolution. And that includes content marketing.

New Jersey 40

New Jersey Maryland Chicago New York 40

Aaron Wolowiec

NOVEMBER 17, 2015

From education to content creation, we’ve had a successful year and have experienced tremendous growth. We look forward to spending 2016 with you, and can’t wait to see what’s in store! Here’s a look at 2015: Marketing and Communications. Professional development and community engagement. Capacity-building.

Michigan 100

Michigan Newsletter Atlanta Content 100

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. ” APA has also restructured the way it reaches new industry members, leveraging a number of communication trends to improve transparency, change the public perception of psychology, and see which benefits younger members are looking for. Other Good Reads.

Class 40

Class Strategy America Committee 40

KiKi L'Italien's Acronym Soup

OCTOBER 27, 2015

Which apps are helping you with content and marketing for your association? We'll explore apps that impact your business, personal, spiritual, and physical lives. Here are some questions we'll discuss: Which apps are you using to improve what you do at work? How are these apps improving your jobs?

Proposal 100

Proposal Tools Content Marketing 100

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms. With a new design direction, TSAE then revamped its content strategy.

Case Study 76

Case Study Texas Guidelines Revenue 76

Elevating Engagement

SEPTEMBER 6, 2023

Great Communication Focuses On Experience Lessons In Engagement Are Everywhere Can You Really Measure Soft Fluffy Engagement? A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

NOVEMBER 25, 2016

Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 184

DC Project Ohio Washington 184

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Department of Labor, in December 2016 there were 5.6

LMS 252

LMS Certificate Library Education 252

Reid All About it

JUNE 23, 2017

Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Review new research that defines the critical actions learners rely on while consuming educational content. Presenter: Anna Toon, learning product marketing manager, Abila. Host: American Marketing Association.

DC 153

DC Content Education Software 153

Reid All About it

FEBRUARY 19, 2016

Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Bridging the Association Membership and Content Gap. You are appreciated. Tue 2/23 at 1 p.m.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Optimist Consulting

JANUARY 25, 2016

And web content needed to reflect the organisation’s new digital personas and communicate their cause. These were the most interesting highlights for me: New member s ign-in functionality : This enables National Trust to know who’s using their site, so that they can respond by serving more personalised and relevant content.

Content 100

Content Maine Communications Project 100

Reid All About it

NOVEMBER 25, 2016

Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 150

DC Project Ohio Washington 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Presenters: Jennifer Morales, director of communications, Infectious Diseases Society of America. Diana Olson, vice president of communications, Infectious Diseases Society of America.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Learn how to create a plan (content, format & structure), stand out in the crowd of podcasts, collaborate with others, and identify the right format. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc.

Raleigh 186

Raleigh DC Washington Social Media 186

Association Success

OCTOBER 28, 2020

Nowadays, you can’t be too careful with who you communicate with online. On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. In short, if you have a business that markets to people in the EU, the GDPR applies to you. This is actually a good thing.

California 78

California Newsletter Software Revenue 78

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. membership growth, event attendance, certification enrollments).

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

MARCH 19, 2021

Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. Presenter: Ray van Hilst, Director of Client Results, Yoko Co Interactive Marketing. Developing and Implementing Marketing Personas. Host: Marketing General Inc. – How to Move Up the Ladder of Relationship Marketing.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. In the meantime, we’re back in business with lots of good online content to absorb this week. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Presenters: Jennifer Morales, director of communications, Infectious Diseases Society of America. Diana Olson, vice president of communications, Infectious Diseases Society of America.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Reid All About it

JULY 15, 2016

Understand how tech tools can streamline communication and collaboration. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). More info/register.

North Carolina 150

North Carolina Austin Innovation Washington 150

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150