Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. Does Inbound Work in Customer Marketing?

Marketing 100

Marketing Content Revenue Products 100

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. People will pay, sometimes handsomely, for access to content and experiences that promise to improve their condition. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Virtual

JANUARY 12, 2016

But the content was king. It’s not always from the top of the market, or top of an organization. And while many of the products I saw may not make it big, there was real innovation in that space, from robot bartenders (think Kuerig for booze) to headphones designed for sleeping.

Discount 100

Discount Innovation Survey Products 100

KiKi L'Italien's Acronym Soup

JULY 19, 2016

I asked them about how they find content and identify good stories, make time to write, and secrets they’ve uncovered about promotion for their blogs and podcasts. More Association Chat Details Do you know a young executive worthy of being named a TRENDS 2016 Young & Aspiring Association Professional? You should check it out!

DC 100

DC Survey Project Tips 100

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 83

Report Marketing Survey Tools 83

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Associations Now

MARCH 23, 2016

A Google executive explains the best ways to use content marketing to engage members. As organizations begin to make this realization, the next step is determining how best to leverage content for your online presence. From structure to content, a compelling tale that is relevant to readers will connect on an emotional level.

Content 40

Content Marketing Social Media Tips 40

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In 2016, nonprofits had to send an average of 2,000 emails to get one donation. In 2016, there was an 8 percent drop in the response rate from 2015, which means that only 0.05

Marketing 86

Marketing Social Media Revenue Report 86

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 99

Strategy Marketing Social Media New York 99

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

Marketing 74

Marketing Discount Price Review 74

Higher Logic

AUGUST 1, 2019

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

KiKi L'Italien's Acronym Soup

JULY 28, 2016

Here is my Unofficial ASAE Annual 2016 Party List. If you are a volunteer with ASAE or active in any other communities, your dance card will be overfilled. It's easy to forget or lose track of what is happening when. I hope it helps you in your planning for making ASAE Annual the best it can be! Don't say I didn't warn you!

San Antonio 100

San Antonio Dallas Portland Hawaii 100

NXUnite

NOVEMBER 28, 2023

They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Essentially, they’ll elevate your content strategy both on and offsite. We offer SEO and content marketing services for brands powering community impact.

Directory 130

Directory Education Software Innovation 130

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? While putting forth your best efforts to put on a great event and increase attendance (and future members), it’s easy to leave event- and year-round content opportunities on the table. An Annual Content Treasure Trove.

Content 60

Content Tips Video Newsletter 60

Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts. For help with your association’s digital efforts contact us here.

Marketing 52

Marketing United States Tips Email Marketing 52

Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. Content Marketing’s Association Evolution. And that includes content marketing.

New Jersey 40

New Jersey Maryland Chicago New York 40

Higher Logic

MARCH 6, 2020

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Meet 9 Award-Winning Higher Logic Customers.

Certificate 156

Certificate California Tips Innovation 156

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. — Deirdre Reid, CAE (@deirdrereid) March 14, 2016. The post Monday Buzz: New Membership Strategies for the Class of 2016 appeared first on Associations Now. Two associations share their plans for succeeding with younger members. Other Good Reads.

Class 40

Class Strategy America Committee 40

Blue Sky eLearn

MAY 30, 2017

According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent. The higher your webinar no-show rate is, the lower the return on your marketing investment. The key to boosting your attendance rate to create a post-registration marketing campaign.

How To 126

How To Case Study Content Certificate 126

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Elsewhere at #MMCCon: Multiply your content marketing. Share your thoughts in the comments.

Communications 40

Communications DC Conference Washington 40

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. This should be driving your content strategy.

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 If not, you soon might. Personalize your emails.

Marketing 149

Marketing Communications Content Report 149

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 63

Marketing Guidelines millennials Washington 63

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Maybe it means adding additional tools, like marketing automation, so you can all access the data and campaigns. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. GDPR’s Privacy Protections.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking.

San Jose 188

San Jose millennials Revenue Content 188

Associations Now

MARCH 15, 2016

Associations produce a lot of content, but if it isn’t properly optimized for your audience, you may be wasting a lot of time on content the people you care about don’t really care about—or worse, hiding the content they actually are interested in. Big content, small content, in-between content.

Content 40

Content Press Release Analysis Social Media 40

Slice-Works

JANUARY 3, 2018

Your content strategy needs to include a good set of social media tools to create engaging content. 2) 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). ( Source ). Canva was built for creating visual social media content for the designer wanna be.

Social Media 28

Social Media Content Library Tools 28

Reid All About it

JUNE 23, 2017

Review new research that defines the critical actions learners rely on while consuming educational content. Presenter: Anna Toon, learning product marketing manager, Abila. In this digital age, how you interact with your prospects will determine the success of your marketing. Host: American Marketing Association.

DC 153

DC Content Education Software 153

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

Marketing 40

Marketing Email Marketing Report Content 40

Associations Now

OCTOBER 11, 2016

The recent move away from text-based content online may be a side effect of the fact that banner ads just don’t work all that well. But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. Here’s the scoop. That ideal?

New York 40

New York Sample Class millennials 40

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

Report Marketing millennials Directory 49