Socious

DECEMBER 28, 2016

So here goes – your summary of the best association articles on the web for 2016. Article #1) 20 Guerilla Marketing Tactics to Promote Your Next Event. This is a great post from Marketing General that highlights the best ways to reach young professionals, such as taking advantage of paid Facebook options. Learn for a Living.

Social Media 100

Social Media Member Engagement Innovation millennials 100

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications.

Communications 60

Communications Revenue Social Media Survey 60

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The median increases are 6% annually and 12% over five years.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The median increases are 6% annually and 12% over five years.

FAQ 72

FAQ Revenue Innovation Member Experience 72

NXUnite

NOVEMBER 28, 2023

By integrating these non-financial factors into their investment strategies, they aim to mitigate risks and ensure they support businesses that will be sustainable long-term. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions.

Directory 130

Directory Education Software Innovation 130

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. One of the biggest changes the associations are making is to their virtual meeting and media strategies, which both AICPA and APA have restructured, according to interviews with Folio magazine. — Deirdre Reid, CAE (@deirdrereid) March 14, 2016.

Class 40

Class Strategy America Committee 40

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

Software 159

Software Illinois Revenue Member Experience 159

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. If this is the case, what are some of the strategies that are most effective in winning lapsed members back?

Marketing 74

Marketing Discount Price Review 74

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 64

Report Marketing Survey Tools 64

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? While putting forth your best efforts to put on a great event and increase attendance (and future members), it’s easy to leave event- and year-round content opportunities on the table. An Annual Content Treasure Trove.

Content 60

Content Tips Video Newsletter 60

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts. For help with your association’s digital efforts contact us here.

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Review new research that defines the critical actions learners rely on while consuming educational content. Presenter: Anna Toon, learning product marketing manager, Abila.

DC 153

DC Content Education Software 153

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Department of Labor, in December 2016 there were 5.6

LMS 252

LMS Certificate Library Education 252

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 A/B test the subject line.

Marketing 149

Marketing Communications Content Report 149

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Elsewhere at #MMCCon: Multiply your content marketing. Link your membership to-do list with strategy.

Communications 40

Communications DC Conference Washington 40

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. Content Marketing’s Association Evolution. And that includes content marketing.

New Jersey 40

New Jersey Maryland Chicago New York 40

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Dan Stark, director of product strategy, NimbleUser. Digital Strategy Meets Reality (Association Chat). Learn what association execs get wrong about digital strategy.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. More info/register. Wed 5/22 at 10 a.m.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. More info/register.

LMS 150

LMS Raleigh Content millennials 150

Blue Sky eLearn

MAY 30, 2017

According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent. The higher your webinar no-show rate is, the lower the return on your marketing investment. The key to boosting your attendance rate to create a post-registration marketing campaign.

How To 126

How To Case Study Content Certificate 126

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. John Haydon, digital marketing expert for nonprofits and charities. How Content Will Transform Your Events, With or Without You. 5 Strategies to Engage Members in Your Online Community.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Slice-Works

JANUARY 3, 2018

Your content strategy needs to include a good set of social media tools to create engaging content. 2) 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). ( Source ). Social Media Strategy: Hi Impact Task #1. What is the trend?

Social Media 28

Social Media Content Library Tools 28

Reid All About it

FEBRUARY 19, 2016

Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Bridging the Association Membership and Content Gap. In the ever-evolving association landscape, the gap between your membership, content, and systems keeps growing wider. Register. (1 1 CAE credit). Wed 2/24 at 12 p.m. – Thu 2/25 at 2 p.m.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

Marketing 40

Marketing Email Marketing Report Content 40

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. The fraternity curates personalized content and provides a live chat feature to assist its members in real time. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Examples 156

Examples Software Newsletter Review 156

Associations Now

MARCH 15, 2016

Associations produce a lot of content, but if it isn’t properly optimized for your audience, you may be wasting a lot of time on content the people you care about don’t really care about—or worse, hiding the content they actually are interested in. Big content, small content, in-between content.

Content 40

Content Press Release Analysis Social Media 40