Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. We’ve built our company around helping you improve customer and member engagement. Gary Vaynerchuk. Let us help.

Sample 100

Sample Marketing Conference New York 100

Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Elevating Engagement

SEPTEMBER 6, 2023

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. The tips and insights shared in the newsletter are drawn from the company’s direct experience working with its more than 100 association partners.

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Newsletter Case Study Library Member Engagement 52

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.

millennials 100

millennials Member Engagement Video Software 100

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

FEBRUARY 19, 2016

Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Bridging the Association Membership and Content Gap.

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Wisconsin Social Media Member Engagement System 150

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

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San Jose millennials Revenue Content 188

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 If not, you soon might. Personalize your emails.

Marketing 149

Marketing Communications Content Report 149

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Elsewhere at #MMCCon: Multiply your content marketing. Share your thoughts in the comments.

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Communications DC Conference Washington 40

Optimist Consulting

MARCH 30, 2017

2017 remains all about member engagement, operational efficiency and revenue growth. In particular, organisations feel that increasing member engagement, their number one priority, remains key to improving levels of member satisfaction, increasing advocacy and retaining members.

Report 100

Report Social Media Member Engagement System 100

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. More info/register.

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Handbook Washington eBook DC 237

ISAE

SEPTEMBER 14, 2023

According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Additionally, these revenue streams can even boost member engagement. This method is low-cost, effective, and will help you reach a wider audience than traditional marketing channels.

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Association Adviser

JANUARY 18, 2019

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. More info/register.

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Raleigh Chicago DC Washington 150

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. In the meantime, we’re back in business with lots of good online content to absorb this week. Not that kind of hangover. Tue 8/23 at 12 p.m.

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Price Social Media Email Marketing Innovation 150

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Ultimate Member Engagement: The Power of Data-Driven Decision Making. How to Validate Your Market for Educational Products. Universal Paid Leave Amendment Act of 2016 (UPLA). Wed 5/22 at 1 p.m.

DC 170

DC Washington Social Media Revenue 170

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy.

Case Study 76

Case Study Texas Guidelines Revenue 76

YourMembership

DECEMBER 23, 2015

Technologies like mobile apps, wearables, and the Internet of Things are sure to shift the way associations cater to their members and the millennial generation. The next shift in the association market will be mobile networking and connecting cloud data.

millennials 150

millennials Video Social Media Technology 150

Higher Logic

DECEMBER 2, 2019

The fraternity curates personalized content and provides a live chat feature to assist its members in real time. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Marketers want inspiration for new campaigns. Example 7: GolfWRX Community.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

MARCH 19, 2021

By using the Power of Play, and inviting interaction from your attendees, your next Zoom presentation will be engaging, exciting, and full of smiles. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. 1 CMP credit. LaShonda Brenson, Ph.D.,

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LMS Nashville Strategy Video 370

Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. TEAH HOPPER : THE LANDING launched to increase member engagement and value, as well as help us better understand our membership.

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Missouri Maine Committee Member Engagement 120

Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). Presenter: Kathy Cohen, Head of Marketing, EverThere. Host/Location: Marketing General, Inc.,

North Carolina 150

North Carolina Austin Innovation Washington 150

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

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Survey Louisville DC Maryland 150

Associations Now

FEBRUARY 25, 2020

If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. Before I leave you, I want to remind readers of a few central tenants of the member experience. Identify member multipliers. What does that mean? Take a stance.

United States 67

United States Member Engagement Member Experience Innovation 67

Reid All About it

SEPTEMBER 9, 2016

– App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Learn step-by-step tips and actionable strategies for presenting content that makes your members’ digital experience both valuable and seamless across web, mobile, social media, and email. Host: ASAE Marketing Section. More info/register.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Association Adviser

MAY 23, 2018

On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. We have many tools available for us to understand what is important to our readers’, members’ and advertisers’.

Revenue 69

Revenue Survey Communications Newsletter 69

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. Often, these tools are designed to deliver value to members quickly. 4 Major Changes to the Membership Software Landscape.

Membership Management 100

Membership Management Software Directory Library 100

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. CXPA's top community stats.

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Certificate Texas Resources Member Experience 120

Association Adviser

OCTOBER 13, 2016

Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%. Source: Association Adviser 2015-2016. Less than one-third of respondents to our study reported having a process in place for measuring member engagement with their communications. 2015. ** 11%. Jill Andreu, Naylor Association Solutions.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

FEBRUARY 16, 2018

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Hootsuite ).

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DC Washington Recruiting Recruitment 150

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention.

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Certificate Survey Recruiting Recruitment 59

Association Adviser

JULY 28, 2016

Mentoring programs benefit members at all career stages. Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Edge Research 2016. . Job opportunities.

millennials 60

millennials Arizona Communications Atlanta 60

Higher Logic

MARCH 1, 2016

The process to build it was harried and incomplete — some stake-holders did not have appropriate influence, there were no dedicated community managers, and the platform license purchased didn’t have basic community functionality (although it leaned towards fostering engagement). Members also chastise people who put up job postings.

Industry 120

Industry Resources Team Process 120

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Lunch provided. 1 CAE credit.

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Cleveland DC Washington Press Release 31