Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions. 1 spot it held the previous two years.

Communications 75

Communications Survey Tools Report 75

Higher Logic

AUGUST 9, 2016

It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. What You Can't Miss for ASAE Annual 2016. ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. RSVP here and get your spot early, before it fills up.

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Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

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Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

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Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. How do you know which sessions are most relevant for your industry and your position? Customer marketers may have an even tougher time answering that question than most. Gary Vaynerchuk. Anna Kendrick.

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Associations Now

JANUARY 7, 2016

An Expedia report looks back at air travel in 2015 and predicts good things for 2016. The new year could be an exciting one for frequent air travelers, with prices in many regions declining and positive trends from 2015 continuing in 2016. What does a nonprofit communications director look like in 2016?

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.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

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Las Vegas Marketing Software Tools 100

Socious

DECEMBER 14, 2016

Personalization in marketing and sales has changed irrelevant ads into helpful content. Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years. Membership software provides opportunities to market events only to those who are invited. Do you miss that? Because I don’t.

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Associations Now

AUGUST 4, 2017

During last month’s Transform USA event, speakers shared tips on how to use data to increase ROI for their attendees and exhibitors. “Organizers need to understand their markets better, and then use data to drive analysis, which is going to allow better connections and better value for both attendees and exhibitors.”.

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WBT Systems

JANUARY 24, 2017

It’s a question that many associations ask when planning benefit programs and communications to members. How do you make your member benefits both appealing and valuable to entice renewals and new membership subscriptions? So how do you make your education or certification program appear to be the best membership benefit ever?

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Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. ” APA has also restructured the way it reaches new industry members, leveraging a number of communication trends to improve transparency, change the public perception of psychology, and see which benefits younger members are looking for. Other Good Reads.

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Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

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Association Adviser

AUGUST 30, 2018

He joined Ames & Gough in 2016, having more than eight years of insurance industry experience and bringing an in-depth understanding of executive liability exposures and coverages, providing insurance placement, renewal planning, carrier negotiations and related client support services. Brian earned a B.A.

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Reid All About it

MARCH 19, 2021

At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. How to Find Your Hidden Culture Patterns. Quick hits. Fri 3/19 at 1 p.m. –

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Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. We have a huge fun deficit in America, and we need to figure out how to fill that fun deficit.”. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign.

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Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

NXUnite

NOVEMBER 28, 2023

Our Recommended Impact Investor: Foundry for Good Focus Area: Mission-Driven Businesses Such As Nonprofit Technology and Consulting Services With a diverse background of investments, Foundry For Good knows how to take your social impact further. We offer SEO and content marketing services for brands powering community impact.

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Associations Now

DECEMBER 21, 2015

Is improving your association’s photography one of your resolutions for 2016? ” Communicating the theme of your event so that photographers have it at the top of their minds can also prime them for success. Could 2016 be the year Slack truly takes over? This list can help. ” Metric of the Day. Other Good Reads.

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Associations Now

FEBRUARY 15, 2017

According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The post How to Make Valuable Face Time With New Members appeared first on Associations Now.

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Higher Logic

AUGUST 28, 2018

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Remember how I said these results build on each other?

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

NOVEMBER 25, 2016

Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. Discover how to create pre-event moments, encourage attendee connections and collaboration, and ensure participants are engaged in the moment and long after the event is over. More info/register. 1 CAE credit.

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DC Ohio Project Washington 184

Reid All About it

DECEMBER 2, 2016

Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. 1 CAE credit.

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San Jose millennials Revenue Content 188

Disciple Media

MAY 29, 2020

in 2014, down to 2% in 2016 and below 2% in 2018. Things haven’t improved since then either, so the picture is pretty grim if your goal is to achieve a good marketing reach or to build a thriving community by relying on Facebook groups alone. Marketing – Businesses aim to get their business seen by Facebook’s user base.

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Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. Presenter: Ray van Hilst, Director of Client Results, Yoko Co Interactive Marketing. Developing and Implementing Marketing Personas. Host: Marketing General Inc. Mon 10/24 at 2 p.m.* – Developing Conference Radical Hospitality.

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Survey Louisville DC Maryland 150

Aaron Wolowiec

NOVEMBER 17, 2015

We look forward to spending 2016 with you, and can’t wait to see what’s in store! Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Capacity-building.

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Michigan Newsletter Atlanta Content 100

Associations Now

FEBRUARY 5, 2020

Also: How to remain productive during stressful workdays. Electronics maker TCL Communications, the company that distributes BlackBerry’s current smartphones, said it will stop selling them later this year, Business Insider reports. smartphone market, with a 43 percent share. market share had fallen to 3 percent.

Social Media 81

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Reid All About it

NOVEMBER 25, 2016

Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. Discover how to create pre-event moments, encourage attendee connections and collaboration, and ensure participants are engaged in the moment and long after the event is over. More info/register. 1 CAE credit.

DC 150

DC Ohio Project Washington 150

WBT Systems

NOVEMBER 15, 2016

. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Telling your story and championing community value for you. Mertz, CAE (@DianaTMertz) November 14, 2016.

Learning Management System 150

Learning Management System LMS Certificate System 150

Reid All About it

DECEMBER 2, 2016

Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. 1 CAE credit.

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Association Success

OCTOBER 28, 2020

Nowadays, you can’t be too careful with who you communicate with online. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. This is actually a good thing.

California 78

California Newsletter Software Revenue 78

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m.

Education 155

Education Mooc Course Revenue 155

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JUNE 23, 2017

Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Learning Is a Behavior: How to Improve Educational Outcomes through Interventions. Duration: 1 hour.

DC 153

DC Content Education Software 153

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. How well do new ideas, like Alexa skills, go over at your association? DelCor explains how to both encourage innovation and reject ideas with no future. Our presenters will have the equipment on hand to showcase how simple a podcast can be.

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Raleigh DC Washington Social Media 186

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

FEBRUARY 19, 2016

Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. You are appreciated. Tue 2/23 at 1 p.m. Engaging Your Members. Register. (1 1 CAE credit).

Wisconsin 150

Wisconsin Social Media Member Engagement System 150