Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Elevating Engagement

SEPTEMBER 6, 2023

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? Click to subscribe to the Elevating Engagement newsletter.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Reid All About it

FEBRUARY 19, 2016

Thanks to all the companies in the association community that provide free professional development. Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Host: Marketing General, Inc.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Mizz Information

MARCH 15, 2023

I don’t even write about social media anymore, having given up on it as a profession after one last attempt in 2016 when a large, prominent association that recruited me specifically because they were interested in getting social media right and wanted someone with experience to help shape strategy and advise throughout the org.

Strategy 105

Strategy Social Media System Recruiting 105

Higher Logic

JANUARY 18, 2017

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. The expanded platform capabilities will help us compete in the growing customer community market.

Press Release 120

Press Release Software Products Member Engagement 120

WBT Systems

NOVEMBER 15, 2016

. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Telling your story and championing community value for you. Mertz, CAE (@DianaTMertz) November 14, 2016.

Learning Management System 150

Learning Management System LMS Certificate System 150

Higher Logic

AUGUST 28, 2018

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Big things for your organization’s member strategy.

Software 159

Software Illinois Revenue Member Experience 159

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. They are doing so by communicating how Advocacy drives business outcomes.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Optimist Consulting

MARCH 30, 2017

2017 remains all about member engagement, operational efficiency and revenue growth. In particular, organisations feel that increasing member engagement, their number one priority, remains key to improving levels of member satisfaction, increasing advocacy and retaining members.

Report 100

Report Social Media Member Engagement System 100

Reid All About it

MARCH 19, 2021

Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. More info/register (fee for MPI non-members).

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Solution.

Case Study 73

Case Study Texas Guidelines Revenue 73

Expo Logic

FEBRUARY 28, 2020

Wouldn’t it be great if you could significantly improve the way you engage and communicate with your members? Do you find that your members connect with you only at your annual conference? That once the event is over, they delete the event app and that’s the end of their engagement. About the Author.

Committee 36

Committee Member Engagement Communications Marketing 36

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.

Newsletter 60

Newsletter Directory Learning Management System Social Media 60

Optimist Consulting

NOVEMBER 29, 2016

Email plays such a large part in our lives that it’s no surprise this extends to the marketing activities of membership bodies too. According to MemberWise’s Harnessing the Web report (2016), 65% of membership organisations and associations now use email automation as a key digital activity.

Discount 100

Discount Survey Social Media Price 100

Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Presenter: Ray van Hilst, Director of Client Results, Yoko Co Interactive Marketing. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Associations Now

FEBRUARY 25, 2020

Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. Identify member multipliers. Take a stance.

United States 91

United States Member Engagement Member Experience Innovation 91

Potomac Core

FEBRUARY 28, 2018

Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016. billion of current-dollar GDP in 2016. Associations can develop Customized Advocacy through ongoing interaction with boards and members.

California 132

California Analysis DC Products 132

Associations Now

SEPTEMBER 6, 2017

Here are the important takeaways from two new reports on the email marketing landscape. Two surveys, released earlier this summer by Adobe (last week) and Informz (in June), detail a plethora of useful data points related to email habits that should influence every association marketer’s thinking about email. percent in 2016.

Survey 96

Survey Email Marketing Report Tools 96

Socious

NOVEMBER 17, 2016

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.

Membership Management 100

Membership Management Software Directory Library 100

Reid All About it

JULY 15, 2016

Understand how tech tools can streamline communication and collaboration. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). More info/register. 1 CAE credit.

North Carolina 150

North Carolina Austin Innovation Washington 150

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Mentoring programs benefit members at all career stages.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

SEPTEMBER 9, 2016

The series is available in the iCohere Academy, a free, worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Host: ASAE Marketing Section. More info/register.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention.

Certificate 77

Certificate Survey Recruiting Recruitment 77

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement.

Certificate 120

Certificate Texas Resources Member Experience 120

Reid All About it

JULY 7, 2017

Billboard says, “In 2016 there were 35 Patreon creators who made more than $150,000.” Hear how marketing automation is a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social, and more—so that you can understand buying signals. .); Lunch provided. 1 CAE credit. Host: ASAE.

Washington 150

Washington DC Chicago LMS 150

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

DECEMBER 14, 2016

And, boy, did they deliver—they want to be nerdier when it comes to membership data, deepen membership engagement and experience, and create automated marketing campaigns around recruitment with specific stories and messaging in mind. The most common wish list item that we heard was deeper member engagement.

Pennsylvania 40

Pennsylvania Membership Management Member Engagement Recruiting 40

Higher Logic

MARCH 1, 2016

Members also chastise people who put up job postings. The focus definitely feels anti- LinkedIn — the community is void of job postings or advertisements, with a clean interface and marketing only for upcoming events or distinct member benefits. What's next for Member Connection.

Industry 120

Industry Resources Team Process 120

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Now, the main event: free professional development events for the association community. .); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit.

Cleveland 31

Cleveland DC Washington Press Release 31

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. We’ve built our company around helping you improve customer and member engagement. Gary Vaynerchuk. Let us help.

Sample 100

Sample Marketing Conference New York 100

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 189

San Jose millennials Revenue Content 189

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150