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Which Association Learning Trends Predictions Came True in 2016?

WBT Systems

With just a couple of weeks to the end of the year and a huge variety of association learning solutions being showcased this week at ASAE Technology Conference 2016 , it’s a good time to look back at the association learning trends that were predicted for 2016 and see which of these are still relevant.

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The communications struggle continues

Aaron Wolowiec

But not everyone knows how to communicate, at least not effectively. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. That goes for businesses, too.

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Building Buy-In for an Online Community at Your Association

Higher Logic

How to Align with Your Board and Executive Team's Priorities. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. This struggle may be related to lack of measuring and recording reader engagement. Survey highlights.

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3 Association Growth Strategies

Potomac Core

The organization conducts qualitative research with their member’s customers to help align GCCA and their industry with the business outcomes their customers seek. Here again the organization impacts member outcomes. Association revenues have grown by 25% in the last year and a half. Demonstrate Strategic Alignment.

Strategy 164
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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Bulletin describes several ways a member app can enhance and foster member engagement. In 2016, China reported 17.86 The Engaging Conference 4.0 Sponsor perspectives.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. The tips and insights shared in the newsletter are drawn from the company’s direct experience working with its more than 100 association partners.